ALK

Alaska Air Group, Inc.

Industrials · $4.6B market cap

Verdict

Share price

$39.53

close of Oct 3, 2026

Fair value

$76.30

Sticker Price

Payback Price

$30.52

buy price

Undervalued

ALK is Undervalued: at $39.53 it trades 48% below its fair value of $76.30. Its buy price (Payback Price) is $30.52, 23% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth3.9% a year✗
Equity per share growth12.1% a year✓
Sales growth7.6% a year✗
Free cash flow growth6.3% a year✗
Return on invested capital2.2%✗

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Superinvestors

2 of the investors we track hold ALK. In Q2 2026, 1 added. Who we track

Moves in Q2 2026

Added: Sarah Ketterer

About Alaska Air Group, Inc.

Alaska Air Group, Inc. operates via its subsidiaries, providing comprehensive air transportation solutions for both passengers and freight. Its business is organized into three principal segments: Mainline, Regional, and Horizon. The airline extends its services to approximately 120 destinations throughout North America. Originally established in Seattle, Washington, in 1932, the company maintains its corporate base…

Airlines, Airports & Air Services

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works