AMZN
Amazon.com, Inc.Consumer Cyclical · $2.67T market cap
Verdict
Share price
$251.52
close of Oct 3, 2026
Fair value
$168.17
Sticker Price
Payback Price
$67.27
buy price
AMZN is Overpriced: at $251.52 it trades 50% above its fair value of $168.17. Its buy price (Payback Price) is $67.27, 73% below today's price. Business quality is strong: all 5 key numbers clear the 10% bar.
How we valued it
Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.
Business quality
5 of 5 clear the 10% bar. What are the Big Five?
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32 of the investors we track hold AMZN. In Q2 2026, 7 added and 9 trimmed. Who we track
Dodge & Cox Funds
Dodge & Cox Funds · as of Q2 2026
$4.0B
16,708,513 shares
Bill Ackman
Pershing Square Capital Management · as of Q1 2026
$2.4B
11,451,981 shares
Chase Coleman
Tiger Global Management · as of Q2 2026
$2.3B
9,683,558 shares
AltaRock Partners
AltaRock Partners · as of Q2 2026
$1.4B
5,729,972 shares
David Tepper
Appaloosa Management · as of Q2 2026
$1.2B
5,000,000 shares
Show all 32 holdersShow fewer
Bill Nygren
Oakmark Funds · as of Q2 2026
$1.1B
4,653,406 shares
Seth Klarman
Baupost Group LLC · as of Q2 2026
$892.3M
3,743,854 shares
Viking Global Investors
Viking Global Investors · as of Q2 2026
$882.1M
3,700,862 shares
John Armitage
Egerton Capital · as of Q2 2026
$851.7M
3,573,408 shares
ValueAct Capital
ValueAct Capital · as of Q2 2026
$701.1M
2,941,700 shares
Polen Capital Management
Polen Capital Management · as of Q2 2026
$669.7M
2,809,953 shares
Mairs & Power Funds
Mairs & Power Funds · as of Q2 2026
$619.6M
2,599,441 shares
Thomas Gayner
Markel Group · as of Q2 2026
$484.0M
2,030,760 shares
Lee Ainslie
Maverick Capital · as of Q2 2026
$481.7M
2,020,894 shares
Daniel Loeb
Third Point · as of Q2 2026
$417.1M
1,750,000 shares
First Pacific Advisors
First Pacific Advisors · as of Q2 2026
$324.3M
1,360,585 shares
AKO Capital
AKO Capital · as of Q2 2026
$272.1M
1,141,835 shares
Jensen Investment Management
Jensen Investment Management · as of Q2 2026
$251.2M
1,054,136 shares
Vulcan Value Partners
Vulcan Value Partners · as of Q2 2026
$236.6M
992,758 shares
Samantha McLemore
Patient Capital Management · as of Q2 2026
$162.3M
681,047 shares
Triple Frond Partners
Triple Frond Partners · as of Q2 2026
$103.1M
432,420 shares
Harry Burn
Sound Shore · as of Q2 2026
$83.5M
350,136 shares
Josh Tarasoff
Greenlea Lane Capital · as of Q2 2026
$66.8M
280,350 shares
Wallace Weitz
Weitz Investment Management · as of Q2 2026
$51.8M
217,500 shares
Steven Check
Check Capital Management · as of Q2 2026
$49.1M
206,057 shares
Dennis Hong
ShawSpring Partners · as of Q2 2026
$37.4M
157,020 shares
David Rolfe
Wedgewood Partners · as of Q2 2026
$32.3M
135,440 shares
David Katz
Matrix Asset Advisors · as of Q2 2026
$31.9M
133,816 shares
Torray Funds
Torray Funds · as of Q2 2026
$16.2M
68,062 shares
Glenn Greenberg
Brave Warrior Advisors · as of Q2 2026
$632K
2,650 shares
Thomas Russo
Gardner Russo & Quinn · as of Q2 2026
$223K
936 shares
Leon Cooperman
Leon Cooperman · as of Q4 2018
$11K
7,500 shares
Moves in Q2 2026
Added: David Tepper, Viking Global Investors, Seth Klarman, John Armitage, Glenn Greenberg, Dodge & Cox Funds, David Rolfe
Trimmed: Vulcan Value Partners, Thomas Russo, Polen Capital Management, Lee Ainslie, Josh Tarasoff, Jensen Investment Management, Dennis Hong, AltaRock Partners, AKO Capital
Insider activity
Since Jul 1, 2026: no open-market purchases, 27 sales worth $365.0M and 20 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-09-01
Sold
$255K
Zapolsky David
Senior Vice President · 2026-08-24
Sold
$2.4M
Reynolds Shelley
Vice President · 2026-08-21
Sold
$231K
Reynolds Shelley
Vice President · 2026-08-21
Sold
$202K
Reynolds Shelley
Vice President · 2026-08-21
Sold
$174K
Show all 27 salesShow fewer
Olsavsky Brian T
Senior Vice President and CFO · 2026-08-21
Sold
$1.6M
Zapolsky David
Senior Vice President · 2026-08-21
Sold
$291K
Zapolsky David
Senior Vice President · 2026-08-21
Sold
$554K
Zapolsky David
Senior Vice President · 2026-08-21
Sold
$461K
Zapolsky David
Senior Vice President · 2026-08-21
Sold
$293K
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-21
Sold
$628K
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-21
Sold
$549K
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-21
Sold
$470K
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Sold
$508K
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Sold
$1.4M
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Sold
$1.3M
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Sold
$556K
Jassy Andrew R
President and CEO · 2026-08-21
Sold
$472K
Jassy Andrew R
President and CEO · 2026-08-21
Sold
$2.0M
Jassy Andrew R
President and CEO · 2026-08-21
Sold
$1.9M
Jassy Andrew R
President and CEO · 2026-08-21
Sold
$824K
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-17
Sold
$106K
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-17
Sold
$499K
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-17
Sold
$378K
BEZOS JEFFREY P
Executive Chair · 2026-08-03
Sold
$346.5M
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-03
Sold
$278K
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-07-01
Sold
$240K
Other filings
Mandia Kevin R.
director · 2026-09-08
Award
4,086 shares
SMITH BRAD D
director · 2026-09-08
Award
4,086 shares
BEZOS JEFFREY P
Executive Chair · 2026-08-26
G-Gift
230,637 shares
BEZOS JEFFREY P
Executive Chair · 2026-08-25
G-Gift
184,943 shares
Reynolds Shelley
Vice President · 2026-08-21
Option exercise
1,800 shares
Show all 20 other filingsShow fewer
Reynolds Shelley
Vice President · 2026-08-21
Option exercise
543 shares
Olsavsky Brian T
Senior Vice President and CFO · 2026-08-21
Option exercise
9,900 shares
Olsavsky Brian T
Senior Vice President and CFO · 2026-08-21
Option exercise
5,530 shares
Zapolsky David
Senior Vice President · 2026-08-21
Option exercise
9,900 shares
Zapolsky David
Senior Vice President · 2026-08-21
Option exercise
5,530 shares
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-21
Option exercise
7,500 shares
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-21
Option exercise
2,840 shares
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-21
Option exercise
5,565 shares
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Option exercise
4,860 shares
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Option exercise
4,000 shares
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Option exercise
1,480 shares
Garman Matthew S
CEO Amazon Web Services · 2026-08-21
Option exercise
7,836 shares
Jassy Andrew R
President and CEO · 2026-08-21
Option exercise
50,000 shares
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-15
Option exercise
9,352 shares
Herrington Douglas J
CEO Worldwide Amazon Stores · 2026-08-06
G-Gift
22,000 shares
About Amazon.com, Inc.
Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally. Its operations are structured into three primary segments: North America, International, and Amazon Web Services (AWS). The company's product offerings encompass both merchandise and…
Specialty Retail
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works