APPF

AppFolio Inc.

Technology · $7.0B market cap

Share price

$202.97

close of Oct 3, 2026

Fair value

$129.32

Sticker Price

Payback Price

$51.73

buy price

Overpriced

APPF is Overpriced: at $202.97 it trades 57% above its fair value of $129.32. Its buy price (Payback Price) is $51.73, 75% below today's price. Business quality is strong: all 5 key numbers clear the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

5 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth37.4% a year✓

Equity per share growth25.0% a year✓

Sales growth27.5% a year✓

Free cash flow growth41.8% a year✓

Return on invested capital15.2%✓

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Insider activity

Since Aug 14, 2026: no open-market purchases and 100 sales worth $9.3M. Why purchases matter

Sales

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$14K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$21K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$8K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$2K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$4K

Show all 100 sales

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$2K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$156K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$224K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$81K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$20K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$40K

DUCA MAURICE J

Owns 10%+ · 2026-08-21

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$20K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$5K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$44K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$120K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$98K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$43K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$38K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$17K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$154K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$425K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$337K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$152K

DUCA MAURICE J

Owns 10%+ · 2026-08-20

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$134K

Eaton Timothy Mathias

Chief Financial Officer · 2026-08-19

Sold

$76K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$14K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$9K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$1K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$8K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$4K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$4K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$19K

DUCA MAURICE J

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$110K

DUCA MAURICE J

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$125K

DUCA MAURICE J

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$47K

DUCA MAURICE J

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$67K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$387K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$429K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$166K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$49K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$33K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$5K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$27K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$16K

DUCA MAURICE J

Owns 10%+ · 2026-08-19

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$16K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$25K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$58K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$154K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$20K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$32K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$20K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$9K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$7K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$10K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$23K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$64K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$8K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$13K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$8K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$4K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$3K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$89K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$205K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$528K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$73K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$116K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$71K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$33K

DUCA MAURICE J

Owns 10%+ · 2026-08-18

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$24K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$3K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$15K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$50K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$102K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$105K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$38K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$7K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$32K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$110K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$224K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$231K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$83K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$10K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$52K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$175K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$359K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$368K

DUCA MAURICE J

Owns 10%+ · 2026-08-17

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$132K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

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$41K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

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$7K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

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$140K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

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$80K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$212K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$179K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$89K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$11K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$224K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$127K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$337K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$288K

DUCA MAURICE J

Owns 10%+ · 2026-08-14

Sold

$144K

About AppFolio Inc.

AppFolio, Inc., together with its subsidiaries, provides cloud-based platform for the real estate industry in the United States. The company provides a cloud-based platform that assist with accounting, reporting, marketing, leasing, maintenance, workflow automation, and communication services. It offers AppFolio Property Manager Core, a platform that provides the accounting functionalities for small property…

Software - Application

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works

Verdict

How we valued it

Business quality

Insider activity

Sales

About AppFolio Inc.