BBW
Build-A-Bear Workshop, Inc.Consumer Cyclical · $319M market cap
Verdict
Share price
$25.56
close of Oct 3, 2026
Fair value
$49.64
Sticker Price
Payback Price
$19.86
buy price
BBW is Undervalued: at $25.56 it trades 49% below its fair value of $49.64. Its buy price (Payback Price) is $19.86, 22% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds BBW. In Q2 2026, 1 added. Who we track
Moves in Q2 2026
Added: Bill Miller
Insider activity
Since Jun 12, 2026: no open-market purchases, 1 sale worth $273K and 3 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Other filings
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. functions as a multi-channel vendor specializing in stuffed toys and their complementary merchandise. The business organizes its operations across three primary divisions: Direct-to-Consumer sales, Commercial activities, and International Franchising. Its inventory features a diverse assortment of plush creatures, available both unstuffed for customization and as pre-made items. Customers…
Specialty Retail
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works