CART
Maplebear Inc.Technology · $10.2B market cap
Verdict
Share price
$44.25
close of Oct 3, 2026
Fair value
$70.56
Sticker Price
Payback Price
$28.22
buy price
CART is Undervalued: at $44.25 it trades 37% below its fair value of $70.56. Its buy price (Payback Price) is $28.22, 36% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 14% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
2 of 5 clear the 10% bar. What are the Big Five?
Follow CART
Get notified when it reaches its buy price of $28.22. Free.
Create a free accountSuperinvestors
1 of the investors we track holds CART. In Q1 2026, 1 opened a position and 1 sold out. Who we track
Insider activity
Since Jun 15, 2026: no open-market purchases, 10 sales worth $12.0M and 8 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Laughton Mary Beth
director · 2026-08-27
Sold
$515K
Fong Morgan
Chief Legal Officer · 2026-08-24
Sold
$217K
Fong Morgan
Chief Legal Officer · 2026-08-24
Sold
$702K
Rogers Chris
President and CEO · 2026-08-19
Sold
$372K
Gupta Ravi
director · 2026-08-19
Sold
$7.6M
Show all 10 salesShow fewer
Reuter Emily
CHIEF FINANCIAL OFFICER · 2026-08-13
Sold
$1.3M
Rogers Chris
President and CEO · 2026-08-07
Sold
$247K
Fong Morgan
Chief Legal Officer · 2026-07-22
Sold
$815K
BLACKWOOD-KAPRAL LISA
Chief Accounting Officer · 2026-07-15
Sold
$144K
BLACKWOOD-KAPRAL LISA
Chief Accounting Officer · 2026-06-15
Sold
$124K
Other filings
Fong Morgan
Chief Legal Officer · 2026-08-24
Option exercise
$135K
Rogers Chris
President and CEO · 2026-08-15
Tax withholding
$2.1M
Reuter Emily
CHIEF FINANCIAL OFFICER · 2026-08-15
Tax withholding
$938K
Fong Morgan
Chief Legal Officer · 2026-08-15
Tax withholding
$692K
BLACKWOOD-KAPRAL LISA
Chief Accounting Officer · 2026-08-15
Tax withholding
$298K
About Maplebear Inc.
Maplebear Inc., doing business as Instacart, operates as a technology and enablement partner for the grocery industry in the United States and internationally. The company offers Instacart Marketplace which helps retailers serve customers’ needs by supporting fulfillment options, shopping occasions, and categories; Instacart Enterprise platform, an end-to-end technology solution for retailers across all aspects of…
Software - Services
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works