CL

Colgate-Palmolive Company

Consumer Defensive · $69.2B market cap

Verdict

Share price

$84.26

close of Oct 3, 2026

Fair value

$82.92

Sticker Price

Payback Price

$33.17

buy price

Fairly Valued

CL is Fairly Valued: at $84.26 it's within 2% of its fair value of $82.92. Its buy price (Payback Price) is $33.17, 61% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth1.5% a year✗
Equity per share growth-11.3% a year✗
Sales growth1.7% a year✗
Free cash flow growth3.0% a year✗
Return on invested capital28.6%✓

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Superinvestors

5 of the investors we track hold CL. In Q2 2026, 1 sold out. Who we track

Moves in Q2 2026

Sold out: Lindsell Train

Insider activity

Since Jun 16, 2026: no open-market purchases, 4 sales worth $31.0M and 7 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

Other filings

About Colgate-Palmolive Company

Operating globally, Colgate-Palmolive Company and its affiliated entities are engaged in the production and distribution of a diverse range of consumer goods. Its operations are structured into two primary divisions: Oral, Personal and Home Care, and Pet Nutrition. The Oral, Personal and Home Care division encompasses a broad array of offerings, spanning oral hygiene (e.g., toothpastes, toothbrushes, mouthwashes)…

Household & Personal Products

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works