CLX
The Clorox CompanyConsumer Defensive · $9.9B market cap
Verdict
Share price
$80.41
close of Oct 3, 2026
Fair value
$174.67
Sticker Price
Payback Price
$69.87
buy price
CLX is Undervalued: at $80.41 it trades 54% below its fair value of $174.67. Its buy price (Payback Price) is $69.87, 13% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Dividend Discount Model. It has paid a dividend for 10+ years in a row, raised it most years, and yields over 2%. For a steady payer like this, the dividend is the best guide to value.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
Follow CLX
Get notified when it reaches its buy price of $69.87. Free.
Create a free accountSuperinvestors
5 of the investors we track hold CLX. In Q2 2026, 1 trimmed and 1 sold out. Who we track
Terry Smith
Fundsmith · as of Q2 2026
$25.9M
271,318 shares
Yacktman Asset Management
Yacktman Asset Management · as of Q2 2026
$4.6M
48,095 shares
Jensen Investment Management
Jensen Investment Management · as of Q2 2026
$4.6M
47,805 shares
Lee Ainslie
Maverick Capital · as of Q2 2026
$349K
3,653 shares
Hillman Capital Management
Hillman Capital Management · as of Q2 2026
$337K
3,531 shares
Insider activity
Since May 8, 2026: no open-market purchases and 16 other filings (stock awards, tax withholding and similar). Why purchases matter
Other filings
Barton Nina
EVP-Chief Growth & Strategy Of · 2026-07-22
Tax withholding
$161K
Hyder Chris T
EVP-Chief Operating Officer · 2026-07-15
Tax withholding
$26K
Breber Pierre R
director · 2026-06-30
Award
353.625 shares
Shattock Matthew J
director · 2026-06-30
Award
550.084 shares
Plaines Stephanie
director · 2026-06-30
Award
288.139 shares
Show all 16 other filingsShow fewer
WEINER RUSSELL J
director · 2026-06-30
Award
353.625 shares
WILLIAMS CHRISTOPHER J
director · 2026-06-30
Award
288.139 shares
Hyder Chris T
EVP-Chief Operating Officer · 2026-06-17
Award
$4.0M
Marriner Kirsten
EVP - Chief Admin Officer · 2026-06-17
Award
$2.5M
Hilt Angela C
EVP - Chief Legal Officer · 2026-06-17
Award
$2.5M
Bellet Luc
EVP - Chief Financial Officer · 2026-06-17
Award
$4.0M
Breber Pierre R
director · 2026-05-08
Award
41.711 shares
Shattock Matthew J
director · 2026-05-08
Award
270.796 shares
Plaines Stephanie
director · 2026-05-08
Award
103.94 shares
WEINER RUSSELL J
director · 2026-05-08
Award
242.241 shares
WILLIAMS CHRISTOPHER J
director · 2026-05-08
Award
297.01 shares
About The Clorox Company
The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula…
Household & Personal Products
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works