CRCT
Cricut, Inc.Technology · $1.3B market cap
Verdict
Share price
$6.52
close of Oct 3, 2026
Fair value
$3.13
Sticker Price
Payback Price
$1.25
buy price
CRCT is Overpriced: at $6.52 it trades 108% above its fair value of $3.13. Its buy price (Payback Price) is $1.25, 81% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew -7% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
2 of 5 clear the 10% bar. What are the Big Five?
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Since Jul 15, 2026: no open-market purchases, 14 sales worth $3.1M and 8 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Ashish Arora
Chief Executive Officer · 2026-09-04
Sold
$336K
Ashish Arora
Chief Executive Officer · 2026-09-03
Sold
$351K
Ashish Arora
Chief Executive Officer · 2026-09-02
Sold
$348K
Harmer Ryan
Principal Accounting Officer · 2026-08-25
Sold
$57K
Ashish Arora
Chief Executive Officer · 2026-08-19
Sold
$329K
Show all 14 salesShow fewer
Ashish Arora
Chief Executive Officer · 2026-08-18
Sold
$332K
Ashish Arora
Chief Executive Officer · 2026-08-17
Sold
$336K
Harmer Ryan
Principal Accounting Officer · 2026-08-13
Sold
$30K
Ashish Arora
Chief Executive Officer · 2026-08-05
Sold
$12K
Ashish Arora
Chief Executive Officer · 2026-08-05
Sold
$347K
Ashish Arora
Chief Executive Officer · 2026-08-04
Sold
$293K
Ashish Arora
Chief Executive Officer · 2026-08-03
Sold
$286K
Ashish Arora
Chief Executive Officer · 2026-07-17
Sold
$11K
Ashish Arora
Chief Executive Officer · 2026-07-15
Sold
$5K
Other filings
About Cricut, Inc.
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut…
Computer Hardware
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works