CRM

Salesforce, Inc.

Technology · $186.2B market cap

Verdict

Share price

$234.69

close of Oct 3, 2026

Fair value

$219.02

Sticker Price

Payback Price

$87.61

buy price

Fairly Valued

CRM is Fairly Valued: at $234.69 it's within 7% of its fair value of $219.02. Its buy price (Payback Price) is $87.61, 63% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.

How we valued it

Free Cash Flow. Sales grew 10% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.

Business quality

4 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth31.8% a year✓
Equity per share growth28.3% a year✓
Sales growth24.4% a year✓
Free cash flow growth27.5% a year✓
Return on invested capital7.4%✗

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Superinvestors

10 of the investors we track hold CRM. In Q2 2026, 1 opened a position, 2 added, 3 trimmed and 2 sold out. Who we track

Insider activity

Since Jun 22, 2026: no open-market purchases, 2 sales worth $1.2M and 39 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

Other filings

Harris Parker

Co-Founder and CTO, Slack · 2026-08-28

G-Gift

16,000 shares

Chang Amy

director · 2026-08-22

Option exercise

441 shares

DONALD ARNOLD W

director · 2026-08-22

Option exercise

441 shares

Conway Craig

director · 2026-08-22

Option exercise

441 shares

Kirk David Blair

director · 2026-08-22

Option exercise

441 shares

Show all 39 other filings

Roos John Victor

director · 2026-08-22

Option exercise

441 shares

ALBER LAURA

director · 2026-08-22

Option exercise

441 shares

KROES NEELIE

director · 2026-08-22

Tax withholding

$14K

KROES NEELIE

director · 2026-08-22

Option exercise

441 shares

MUNOZ OSCAR

director · 2026-08-22

Option exercise

441 shares

SACHIN J. MEHRA

director · 2026-08-22

Option exercise

441 shares

Niles Sabastian

President and CLO · 2026-08-22

Tax withholding

$192K

Niles Sabastian

President and CLO · 2026-08-22

Option exercise

1,662 shares

Milano Miguel

President and COO · 2026-08-22

Award

14,121 shares

Milano Miguel

President and COO · 2026-08-22

Tax withholding

$142K

Milano Miguel

President and COO · 2026-08-22

Option exercise

1,662 shares

Harris Parker

Co-Founder and CTO, Slack · 2026-07-22

Tax withholding

$144K

Harris Parker

Co-Founder and CTO, Slack · 2026-07-22

Option exercise

1,786 shares

Tallapragada Srinivas

Chief Eng/Cust Success Officer · 2026-07-22

Tax withholding

$144K

Tallapragada Srinivas

Chief Eng/Cust Success Officer · 2026-07-22

Option exercise

1,786 shares

Wanger Guy

EVP & Chief Accounting Officer · 2026-06-22

Award

49,757 shares

Milano Miguel

President and CRO · 2026-06-22

Tax withholding

$60K

Milano Miguel

President and CRO · 2026-06-22

Option exercise

1,016 shares

Milano Miguel

President and CRO · 2026-06-22

Tax withholding

$90K

Milano Miguel

President and CRO · 2026-06-22

Option exercise

1,525 shares

Harris Parker

Co-Founder and CTO, Slack · 2026-06-22

Tax withholding

$95K

Harris Parker

Co-Founder and CTO, Slack · 2026-06-22

Option exercise

1,269 shares

Harris Parker

Co-Founder and CTO, Slack · 2026-06-22

Tax withholding

$95K

Harris Parker

Co-Founder and CTO, Slack · 2026-06-22

Option exercise

1,271 shares

Washington Robin L

President and COFO · 2026-06-22

Tax withholding

$136K

Washington Robin L

President and COFO · 2026-06-22

Option exercise

1,831 shares

Niles Sabastian

President and CLO · 2026-06-22

Tax withholding

$84K

Niles Sabastian

President and CLO · 2026-06-22

Tax withholding

$85K

Niles Sabastian

President and CLO · 2026-06-22

Option exercise

1,016 shares

Niles Sabastian

President and CLO · 2026-06-22

Option exercise

1,017 shares

Tallapragada Srinivas

Chief Eng/Cust Success Officer · 2026-06-22

Tax withholding

$113K

Tallapragada Srinivas

Chief Eng/Cust Success Officer · 2026-06-22

Option exercise

1,523 shares

Tallapragada Srinivas

Chief Eng/Cust Success Officer · 2026-06-22

Tax withholding

$136K

Tallapragada Srinivas

Chief Eng/Cust Success Officer · 2026-06-22

Option exercise

1,831 shares

About Salesforce, Inc.

Salesforce, Inc. is a leading provider of customer relationship management (CRM) solutions, dedicated to connecting businesses and their clientele on a global scale. At its core, the Customer 360 platform empowers organizations to create seamless, integrated experiences for their customers. The company's extensive suite of services encompasses a wide array of functionalities: Sales: Tools designed to manage sales…

Software - Application

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works