CRTO

Criteo S.A.

Communication Services · $773M market cap

Verdict

Share price

$14.73

close of Oct 3, 2026

Fair value

$24.48

Sticker Price

Payback Price

$9.79

buy price

Undervalued

CRTO is Undervalued: at $14.73 it trades 40% below its fair value of $24.48. Its buy price (Payback Price) is $9.79, 34% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.

How we valued it

Free Cash Flow. Sales grew -1% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.

Business quality

3 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth7.1% a year✗
Equity per share growth10.4% a year✓
Sales growth11.0% a year✓
Free cash flow growth10.9% a year✓
Return on invested capital8.0%✗

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Insider activity

Since Jul 29, 2026: no open-market purchases, 10 sales worth $602K and 22 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

Other filings

About Criteo S.A.

Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through…

Advertising Agencies

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works