DV

DoubleVerify Holdings, Inc.

Technology · $2.1B market cap

Verdict

Share price

$13.49

close of Oct 3, 2026

Fair value

$4.95

Sticker Price

Payback Price

$1.98

buy price

Overpriced

DV is Overpriced: at $13.49 it trades 172% above its fair value of $4.95. Its buy price (Payback Price) is $1.98, 85% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.

How we valued it

Justified P/B (Financials). It has earned a steady return on its equity for years, and its tangible assets are worth 23% of its share price. For a business like that, book value and the return on it are a sturdier guide than an earnings forecast.

Business quality

2 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-2.6% a year✗
Equity per share growth9.0% a year✗
Sales growth32.7% a year✓
Free cash flow growth32.7% a year✓
Return on invested capital4.6%✗

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Superinvestors

1 of the investors we track holds DV. In Q2 2026, 1 added. Who we track

Moves in Q2 2026

Added: First Eagle Investment Management

Insider activity

Since Jun 15, 2026: no open-market purchases and 45 other filings (stock awards, tax withholding and similar). Why purchases matter

Other filings

Zagorski Mark

Chief Executive Officer · 2026-06-30

Tax withholding

$81K

Zagorski Mark

Chief Executive Officer · 2026-06-30

Option exercise

13,476 shares

Allais Nicola T

Chief Financial Officer · 2026-06-15

Tax withholding

$85K

Allais Nicola T

Chief Financial Officer · 2026-06-15

Tax withholding

$31K

Allais Nicola T

Chief Financial Officer · 2026-06-15

Option exercise

5,387 shares

Show all 45 other filings

Allais Nicola T

Chief Financial Officer · 2026-06-15

Tax withholding

$38K

Allais Nicola T

Chief Financial Officer · 2026-06-15

Tax withholding

$6K

Allais Nicola T

Chief Financial Officer · 2026-06-15

Option exercise

1,073 shares

Allais Nicola T

Chief Financial Officer · 2026-06-15

Tax withholding

$17K

Allais Nicola T

Chief Financial Officer · 2026-06-15

Option exercise

15,002 shares

Allais Nicola T

Chief Financial Officer · 2026-06-15

Option exercise

3,034 shares

Allais Nicola T

Chief Financial Officer · 2026-06-15

Tax withholding

$23K

Allais Nicola T

Chief Financial Officer · 2026-06-15

Option exercise

6,764 shares

Allais Nicola T

Chief Financial Officer · 2026-06-15

Option exercise

4,062 shares

Zagorski Mark

Chief Executive Officer · 2026-06-15

Option exercise

9,375 shares

Zagorski Mark

Chief Executive Officer · 2026-06-15

Tax withholding

$130K

Zagorski Mark

Chief Executive Officer · 2026-06-15

Tax withholding

$69K

Zagorski Mark

Chief Executive Officer · 2026-06-15

Option exercise

12,122 shares

Zagorski Mark

Chief Executive Officer · 2026-06-15

Tax withholding

$86K

Zagorski Mark

Chief Executive Officer · 2026-06-15

Option exercise

22,919 shares

Zagorski Mark

Chief Executive Officer · 2026-06-15

Tax withholding

$16K

Zagorski Mark

Chief Executive Officer · 2026-06-15

Option exercise

2,757 shares

Zagorski Mark

Chief Executive Officer · 2026-06-15

Tax withholding

$44K

Zagorski Mark

Chief Executive Officer · 2026-06-15

Option exercise

15,219 shares

Zagorski Mark

Chief Executive Officer · 2026-06-15

Option exercise

7,802 shares

Grimmig Andrew E

Chief Legal Officer · 2026-06-15

Option exercise

12,189 shares

Grimmig Andrew E

Chief Legal Officer · 2026-06-15

Option exercise

4,041 shares

Grimmig Andrew E

Chief Legal Officer · 2026-06-15

Option exercise

5,073 shares

Grimmig Andrew E

Chief Legal Officer · 2026-06-15

Option exercise

842 shares

Grimmig Andrew E

Chief Legal Officer · 2026-06-15

Option exercise

2,384 shares

Grimmig Andrew E

Chief Legal Officer · 2026-06-15

Option exercise

2,500 shares

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Tax withholding

$46K

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Tax withholding

$3K

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Option exercise

842 shares

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Tax withholding

$12K

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Option exercise

3,171 shares

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Tax withholding

$100K

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Tax withholding

$933

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Option exercise

250 shares

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Option exercise

9,376 shares

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Tax withholding

$8K

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Tax withholding

$4K

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Option exercise

2,125 shares

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Option exercise

1,143 shares

Mougis Steven John

Global Chief Comm. Officer · 2026-06-15

Option exercise

27,056 shares

About DoubleVerify Holdings, Inc.

DoubleVerify Holdings, Inc. offers a comprehensive software platform designed for measuring, analyzing, and providing data insights for digital media, serving clients both domestically and across global markets. Through its various offerings, the company equips advertisers with impartial data analytics, empowering them to significantly enhance the impact, integrity, and financial returns of their online advertising…

Software - Application

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works

DV stock (DoubleVerify Holdings, Inc.): fair value $4.95, Overpriced — PaybackPrice