FC
Franklin Covey Co.Consumer Defensive · $193M market cap
Verdict
Share price
$17.33
close of Oct 3, 2026
Fair value
$12.88
Sticker Price
Payback Price
$5.15
buy price
FC is Overpriced: at $17.33 it trades 35% above its fair value of $12.88. Its buy price (Payback Price) is $5.15, 70% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow Growth. Free cash flow is growing faster than reported earnings, so we project free cash flow 10 years ahead instead.
Business quality
2 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since Jul 13, 2026: no open-market purchases and 5 other filings (stock awards, tax withholding and similar). Why purchases matter
Other filings
Walker Paul S
CEO · 2026-09-02
Tax withholding
$88K
Dom Colleen D
EVP Operations · 2026-09-02
Tax withholding
$11K
Hatch Anthony Derek
CAO, Controller and Treasurer · 2026-09-02
Tax withholding
$6K
Covey Michael Sean Merrill
President Education Division · 2026-09-02
Tax withholding
$12K
Dom Colleen D
COO · 2026-07-13
G-Gift
1,999 shares
About Franklin Covey Co.
Franklin Covey Co. provides specialized training and advisory services across the globe, assisting both businesses and individuals. The company's expertise lies in critical areas like operational efficiency, improving sales results, enhancing overall productivity, building customer loyalty, and advancing educational standards. Franklin Covey's operations are structured into three primary segments: its directly…
Education & Training Services
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works