FLUT
Flutter Entertainment plcConsumer Cyclical · $12.9B market cap
Verdict
Share price
$74.81
close of Oct 3, 2026
Fair value
$173.56
Sticker Price
Payback Price
$69.42
buy price
FLUT is Undervalued: at $74.81 it trades 57% below its fair value of $173.56. Its buy price (Payback Price) is $69.42, 7% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow Growth. Reported earnings are shrinking, but free cash flow keeps growing, so we value it on cash flow.
Business quality
2 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since Jun 18, 2026: 17 open-market purchases, 6 sales worth $644K and 2 other filings (stock awards, tax withholding and similar). Why purchases matter
Purchases
DART KENNETH BRYAN
Owns 10%+ · 2026-08-17
Bought
85,899 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-13
Bought
29,175 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-12
Bought
51,595 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-11
Bought
6,294 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-10
Bought
150,000 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-07
Bought
332,237 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-06
Bought
499,874 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-05
Bought
885,900 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-08-05
Bought
817,815 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-07-23
Bought
118,128 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-07-22
Bought
306,300 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-06-26
Bought
35,891 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-06-25
Bought
430,612 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-06-24
Bought
302,400 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-06-23
Bought
350,000 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-06-22
Bought
350,000 shares
DART KENNETH BRYAN
Owns 10%+ · 2026-06-18
Bought
9,426 shares
Sales
Coldrake Robert
Chief Financial Officer · 2026-09-01
Sold
$69K
LIU DON H
Chief Legal Officer · 2026-09-01
Sold
$55K
Jackson Jeremy Peter
Chief Executive Officer · 2026-09-01
Sold
$172K
Bishop James Philip
Chief Operating Officer · 2026-09-01
Sold
$73K
Taylor Daniel Mark
President FLUT; CEO FLUT Intl · 2026-09-01
Sold
$77K
Show all 6 salesShow fewer
Jackson Jeremy Peter
Chief Executive Officer · 2026-08-19
Sold
$197K
Other filings
About Flutter Entertainment plc
Flutter Entertainment plc operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally. It provides sportsbooks; iGaming products, such as blackjack, roulette, slot machines, poker, and rummy, as well as lottery products; and sports betting products, which include Betfair betting exchanges, daily fantasy sports, and horse racing wagering…
Gambling, Resorts & Casinos
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works