FTDR
Frontdoor, Inc.Consumer Cyclical · $5.8B market cap
Verdict
Share price
$77.24
close of Oct 3, 2026
Fair value
$77.44
Sticker Price
Payback Price
$30.98
buy price
FTDR is Fairly Valued: at $77.24 it's right at its fair value of $77.44. Its buy price (Payback Price) is $30.98, 60% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 8% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since Jun 29, 2026: no open-market purchases, 3 sales worth $3.6M and 8 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Collins Kathryn M
SVP & Chief Revenue Officer · 2026-08-10
Sold
$890K
Iverson Evan
SVP & Chief Operating Officer · 2026-08-10
Sold
$1.6M
Fiarman Jeffrey
SVP & Chief Legal Officer · 2026-08-10
Sold
$1.1M
Other filings
Shanks Sally J
VP, Controller & CAO · 2026-08-25
Tax withholding
$21K
Shanks Sally J
VP, Controller & CAO · 2026-08-25
Option exercise
836 shares
Collins Kathryn M
SVP & Chief Revenue Officer · 2026-08-10
Option exercise
$264K
Ganesh Balakrishnan A
SVP & Chief Technology Officer · 2026-07-14
Tax withholding
$192K
Ganesh Balakrishnan A
SVP & Chief Technology Officer · 2026-07-14
Tax withholding
$144K
About Frontdoor, Inc.
Frontdoor, Inc. operates as a U.S.-based provider of extensive home service plans. These comprehensive plans are designed to cover the repair or replacement of key components for roughly two dozen household systems and appliances. This broad coverage includes critical areas such as electrical infrastructure, plumbing, water heating units, and major kitchen equipment like refrigerators, dishwashers, and…
Personal Products & Services
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works