GEN
Gen Digital Inc.Technology · $12.5B market cap
Verdict
Share price
$21.99
close of Oct 3, 2026
Fair value
$25.33
Sticker Price
Payback Price
$10.13
buy price
GEN is Undervalued: at $21.99 it trades 13% below its fair value of $25.33. Its buy price (Payback Price) is $10.13, 54% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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None of the investors we track holds GEN right now. In Q1 2026, 1 sold out. Who we track
Moves in Q1 2026
Sold out: Lee Ainslie
Insider activity
Since Aug 10, 2026: no open-market purchases, 7 sales worth $16.4M and 15 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
KO BRYAN SEUK
COO, CLO and Secretary · 2026-09-04
Sold
$866K
Vlcek Ondrej
director · 2026-08-27
Sold
$6.0M
Vlcek Ondrej
director · 2026-08-25
Sold
$4.4M
Vlcek Ondrej
director · 2026-08-21
Sold
$1.4M
Vlcek Ondrej
director · 2026-08-19
Sold
$2.8M
Other filings
Barsamian Sue
director · 2026-09-09
G-Gift
8,822 shares
Barsamian Sue
director · 2026-09-09
Award
9,072 shares
Baudis Pavel
director · 2026-09-09
Tax withholding
$79K
Baudis Pavel
director · 2026-09-09
Award
9,072 shares
BRANDT ERIC
director · 2026-09-09
G-Gift
8,822 shares
Show all 15 other filingsShow fewer
BRANDT ERIC
director · 2026-09-09
Award
9,072 shares
Chrystal John C
director · 2026-09-09
Award
9,072 shares
Denzel Nora
director · 2026-09-09
Award
9,072 shares
HEATH EMILY
director · 2026-09-09
Award
9,072 shares
Smith Sherrese M
director · 2026-09-09
Award
1,680 shares
Smith Sherrese M
director · 2026-09-09
Award
9,072 shares
Vlcek Ondrej
director · 2026-09-09
Tax withholding
$79K
Vlcek Ondrej
director · 2026-09-09
Award
9,072 shares
Vlcek Ondrej
director · 2026-09-01
Tax withholding
$4K
Witteveen Travis Michael
Head of Products and Portfolio · 2026-08-15
Award
$11K
About Gen Digital Inc.
Gen Digital Inc. delivers a wide array of cyber safety solutions for individual users across the globe, with operations spanning the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific region, and Japan. Its flagship offering, Norton 360, is a subscription-based, all-in-one cyber protection platform safeguarding PCs, Macs, and mobile devices from a wide spectrum of online dangers…
Software - Infrastructure
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works