GOLD
Gold.com, Inc.Financial Services · $1.2B market cap
Verdict
Share price
$42.29
close of Oct 3, 2026
Fair value
$60.01
Sticker Price
Payback Price
$24.00
buy price
GOLD is Undervalued: at $42.29 it trades 30% below its fair value of $60.01. Its buy price (Payback Price) is $24.00, 43% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since May 1, 2026: 1 open-market purchase worth $3.9M, 5 sales worth $2.4M and 7 other filings (stock awards, tax withholding and similar). Why purchases matter
Purchases
Sales
ROBERTS GREGORY N
Chief Executive Officer · 2026-09-09
Sold
$106K
ROBERTS GREGORY N
Chief Executive Officer · 2026-09-09
Sold
$1.1M
MELTZER CAROL
EVP, Gen. Counsel & Secretary · 2026-09-08
Sold
$187K
Aquilino Brian
Chief Operating Officer · 2026-09-08
Sold
$313K
ROBERTS GREGORY N
Chief Executive Officer · 2026-09-08
Sold
$703K
Other filings
ROBERTS GREGORY N
Chief Executive Officer · 2026-09-09
Option exercise
$78K
MELTZER CAROL
EVP, Gen. Counsel & Secretary · 2026-09-08
Option exercise
$24K
Aquilino Brian
Chief Operating Officer · 2026-09-08
Option exercise
$159K
ROBERTS GREGORY N
Chief Executive Officer · 2026-09-08
Option exercise
$47K
Van Jill
EVP, Controller · 2026-07-01
Tax withholding
$32K
Show all 7 other filingsShow fewer
Gjerdrum Thor
President · 2026-06-30
Tax withholding
$243K
Dickson Cary
Chief Financial Officer · 2026-05-01
Tax withholding
$68K
About Gold.com, Inc.
Gold.com, Inc., along with its various subsidiaries, functions as a comprehensive trading firm specializing in precious metals. Its operations are structured across three primary divisions: Wholesale Sales & Ancillary Services, Direct-to-Consumer offerings, and Secured Lending. Through its Wholesale Sales & Ancillary Services segment, the company trades gold, silver, platinum, and palladium. These metals are…
Financial - Capital Markets
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works