HRI

Herc Holdings Inc.

Industrials · $4.5B market cap

Verdict

Share price

$138.37

close of Oct 3, 2026

Fair value

$67.63

Sticker Price

Payback Price

$27.05

buy price

Overpriced

HRI is Overpriced: at $138.37 it trades 105% above its fair value of $67.63. Its buy price (Payback Price) is $27.05, 80% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-1.2% a year✗
Equity per share growth-6.7% a year✗
Sales growth-2.4% a year✗
Free cash flow growth-21.3% a year✗
Return on invested capital7.6%✗

Follow HRI

Get notified when it reaches its buy price of $27.05. Free.

Create a free account

Superinvestors

4 of the investors we track hold HRI. In Q2 2026, 1 added. Who we track

Moves in Q2 2026

Added: First Eagle Investment Management

About Herc Holdings Inc.

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration…

Rental & Leasing Services

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works