KR
The Kroger Co.Consumer Defensive · $34.9B market cap
Verdict
Share price
$59.03
close of Oct 3, 2026
Fair value
$47.96
Sticker Price
Payback Price
$19.18
buy price
KR is Overpriced: at $59.03 it trades 23% above its fair value of $47.96. Its buy price (Payback Price) is $19.18, 68% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Dividend Discount Model. It has paid a dividend for 10+ years in a row, raised it most years, and yields over 2%. For a steady payer like this, the dividend is the best guide to value.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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2 of the investors we track hold KR. In Q2 2026, 1 trimmed and 1 sold out. Who we track
Insider activity
Since Jun 25, 2026: no open-market purchases, 1 sale worth $1.8M and 17 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Other filings
Aufreiter Nora A
director · 2026-09-01
Award
72.606 shares
Gates Anne
director · 2026-09-01
Award
188.308 shares
SARGENT RONALD
director · 2026-09-01
Award
461.923 shares
Sutton Mark S
director · 2026-09-01
Award
49.977 shares
FIKE CARIN L
Vice President and Treasurer · 2026-07-15
Tax withholding
$3K
Show all 17 other filingsShow fewer
Aufreiter Nora A
director · 2026-07-15
Award
3,660 shares
Brown Kevin M
director · 2026-07-15
Award
3,660 shares
Butier Mitchell R
director · 2026-07-15
Award
3,660 shares
Gates Anne
director · 2026-07-15
Award
3,660 shares
HOGUET KAREN M
director · 2026-07-15
Award
3,660 shares
SARGENT RONALD
director · 2026-07-15
Award
7,916 shares
SOURRY KNOX JUDITH AMANDA
director · 2026-07-15
Award
3,660 shares
Sutton Mark S
director · 2026-07-15
Award
3,660 shares
Vemuri Ashok
director · 2026-07-15
Award
3,660 shares
Nichols Brian W
Group VP & Controller · 2026-07-13
Tax withholding
$6K
Shaffer Megan N.
Group Vice President · 2026-07-13
Tax withholding
$28K
Butier Mitchell R
director · 2026-06-25
Award
289 shares
About The Kroger Co.
The Kroger Co. functions as a significant retail entity throughout the United States, encompassing a varied collection of store formats. Its operations include integrated food and drug stores, which stock a broad range of products from natural and organic sections to pharmacies, general merchandise, pet centers, fresh seafood, and organic produce. The company also runs multi-department stores that broaden their…
Grocery Stores
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works