LUV
Southwest Airlines Co.Industrials · $18.9B market cap
Verdict
Share price
$42.47
close of Oct 3, 2026
Fair value
$50.91
Sticker Price
Payback Price
$20.36
buy price
LUV is Undervalued: at $42.47 it trades 17% below its fair value of $50.91. Its buy price (Payback Price) is $20.36, 52% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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2 of the investors we track hold LUV. In Q2 2026, 1 added and 1 trimmed. Who we track
Insider activity
Since Aug 5, 2026: no open-market purchases and 9 other filings (stock awards, tax withholding and similar). Why purchases matter
Other filings
Martinez Jimmy Ryan
Principal Accounting Officer · 2026-08-21
Tax withholding
$7K
Liberty Jason T
director · 2026-08-10
Award
3,787 shares
Krishna Varun
director · 2026-08-10
Award
3,787 shares
Doxey Tom
EVP, Chief Financial Officer · 2026-08-05
Award
6,316 shares
Jordan Robert E
CEO & President · 2026-08-05
Award
28,321 shares
Show all 9 other filingsShow fewer
Watterson Andrew M
Chief Operating Officer · 2026-08-05
Award
2,995 shares
Woods Lauren Tauscher
EVP & CIO · 2026-08-05
Award
7,598 shares
Roach Anthony
Chief Customer & Brand Officer · 2026-08-05
Award
9,506 shares
Jones Justin
EVP & Chief Commercial Officer · 2026-08-05
Award
8,568 shares
About Southwest Airlines Co.
Southwest Airlines Co. functions as a passenger airline, offering scheduled air travel services predominantly across the United States and to select neighboring international markets. As of December 31, 2021, the company maintained a consistent fleet of 728 Boeing 737 aircraft. Its extensive route network served 121 different locations, spanning 42 U.S. states, the District of Columbia, and the Commonwealth of…
Airlines, Airports & Air Services
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works