MS

Morgan Stanley

Financial Services · $305.5B market cap

Verdict

Share price

$190.31

close of Oct 3, 2026

Fair value

$174.83

Sticker Price

Payback Price

$69.93

buy price

Fairly Valued

MS is Fairly Valued: at $190.31 it's within 9% of its fair value of $174.83. Its buy price (Payback Price) is $69.93, 63% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth11.8% a year✓
Equity per share growth4.4% a year✗
Sales growth5.5% a year✗
Free cash flow growth0.1% a year✗
Return on invested capital2.0%✗

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Superinvestors

5 of the investors we track hold MS. In Q2 2026, 2 opened a position and 2 trimmed. Who we track

Moves in Q2 2026

New position: Viking Global Investors, Mairs & Power Funds

Trimmed: Torray Funds, David Katz

Insider activity

Since Jul 16, 2026: no open-market purchases, 5 sales worth $8.9M and 3 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

Other filings

About Morgan Stanley

Morgan Stanley operates as a prominent financial holding company, delivering a comprehensive suite of financial solutions and services. Its diverse clientele spans major corporations, governmental bodies, financial institutions, and individual clients across various global regions, including the Americas, Europe, the Middle East, Africa, and Asia. The firm's operations are structured into three primary divisions…

Financial - Capital Markets

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works