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PRH

Prudential Financial, Inc. 5.95

Financial Services · $7.3B market cap

Verdict

Share price

$20.78

close of Oct 3, 2026

Fair value

$48.24

Sticker Price

Payback Price

$19.30

buy price

Undervalued

PRH is Undervalued: at $20.78 it trades 57% below its fair value of $48.24. Its buy price (Payback Price) is $19.30, 7% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.

How we valued it

Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.

Business quality

2 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth20.8% a year✓
Equity per share growth10.1% a year✓
Sales growth3.7% a year✗
Free cash flow growth1.9% a year✗
Return on invested capital0.6%✗

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About Prudential Financial, Inc. 5.95

Prudential Financial, Inc. (PRH) operates as a diverse financial services enterprise, offering a comprehensive suite of insurance, investment management, and other financial solutions to both individual clients and institutional entities. Its operations are structured into several core segments: PGIM, its various U.S. Business divisions, International Businesses, a Closed Block, and Corporate & Other activities…

Insurance - Life

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works