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PRS

Prudential Financial, Inc. 5.62

Financial Services · $7.0B market cap

Verdict

Share price

$19.82

close of Oct 3, 2026

Fair value

$48.24

Sticker Price

Payback Price

$19.30

buy price

Undervalued

PRS is Undervalued: at $19.82 it trades 59% below its fair value of $48.24. Its buy price (Payback Price) is $19.30, 3% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-5.2% a year✗
Equity per share growth-11.5% a year✗
Sales growth3.7% a year✗
Free cash flow growth1.9% a year✗
Return on invested capital0.6%✗

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About Prudential Financial, Inc. 5.62

Prudential Financial, Inc. stands as a prominent provider of a broad spectrum of financial offerings, including insurance, investment management, and various other financial products and services. Its diverse operations are strategically organized into four principal segments: Prudential Investment Management, Inc. (PGIM), U.S. Businesses, International Businesses, and Corporate and Other Operations. The PGIM…

Insurance - Life

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works