PRTH
Priority Technology Holdings, Inc.Technology · $475M market cap
Verdict
Share price
$7.78
close of Oct 3, 2026
Fair value
$13.17
Sticker Price
Payback Price
$5.27
buy price
PRTH is Undervalued: at $7.78 it trades 41% below its fair value of $13.17. Its buy price (Payback Price) is $5.27, 32% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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None of the investors we track holds PRTH right now. In Q2 2026, 1 sold out. Who we track
Moves in Q2 2026
Sold out: Prem Watsa
Insider activity
Since Jul 1, 2026: no open-market purchases, 3 sales worth $24K and 5 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Davis Marietta
director · 2026-07-01
Sold
$8K
Passilla Michael
director · 2026-07-01
Sold
$8K
Favilla Christina M
director · 2026-07-01
Sold
$8K
Other filings
Main Clayton James
director · 2026-07-01
Option exercise
4,296 shares
Davis Marietta
director · 2026-07-01
Option exercise
4,296 shares
Passilla Michael
director · 2026-07-01
Option exercise
4,296 shares
Favilla Christina M
director · 2026-07-01
Option exercise
4,296 shares
CRISAFULLI MARC A
director · 2026-07-01
Option exercise
4,296 shares
About Priority Technology Holdings, Inc.
Priority Technology Holdings, Inc. operates as a payment technology firm primarily within the United States. Its operations are organized into three distinct divisions: payments for small and medium-sized businesses (SMB), business-to-business (B2B) transactions, and enterprise-level payment solutions. The company offers the MX product suite, which encompasses MX Connect and a range of MX Merchant tools, including…
Software - Infrastructure
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works