RBLX
Roblox CorporationTechnology · $30.9B market cap
Verdict
Share price
$44.12
close of Oct 3, 2026
Fair value
$68.66
Sticker Price
Payback Price
—
no buy price
RBLX is Undervalued: at $44.12 it trades 36% below its fair value of $68.66. There's no buy price: it has lost money 3 years in a row, so its value rests on sales alone. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Sales-Based (P/S). It has reported a loss for 3 years in a row. Its free cash flow looks positive ($1.35B), but $1.13B of that is stock paid to employees rather than cash, so we value it on its sales instead.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds RBLX. In Q2 2026, 1 trimmed and 2 sold out. Who we track
Insider activity
Since Jun 15, 2026: no open-market purchases, 33 sales worth $7.1M and 7 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-09-08
Sold
$5K
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-09-08
Sold
$169K
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-09-08
Sold
$85K
Baszucki Gregory
director · 2026-09-01
Sold
$128K
Baszucki Gregory
director · 2026-09-01
Sold
$209K
Show all 33 salesShow fewer
Baszucki Gregory
director · 2026-09-01
Sold
$128K
Baszucki Gregory
director · 2026-09-01
Sold
$209K
Wong Andrea L
director · 2026-08-31
Sold
$23K
Rawlings Amy Marie
Chief Accounting Officer · 2026-08-25
Sold
$9K
BUCKLEY SEAN JACK
Chief People & Systems Officer · 2026-08-24
Sold
$167K
Baszucki David
President & CEO · 2026-08-20
Sold
$552K
Baszucki David
President & CEO · 2026-08-20
Sold
$1.4M
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-08-20
Sold
$189K
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-08-20
Sold
$492K
CHOPRA NAVEEN K.
Chief Financial Officer · 2026-08-20
Sold
$181K
CHOPRA NAVEEN K.
Chief Financial Officer · 2026-08-20
Sold
$484K
Rawlings Amy Marie
Chief Accounting Officer · 2026-08-20
Sold
$45K
Rawlings Amy Marie
Chief Accounting Officer · 2026-08-20
Sold
$147K
BUCKLEY SEAN JACK
Chief People & Systems Officer · 2026-08-20
Sold
$51K
BUCKLEY SEAN JACK
Chief People & Systems Officer · 2026-08-20
Sold
$162K
Kaufman Matthew D
Chief Safety Officer · 2026-08-20
Sold
$150K
Kaufman Matthew D
Chief Safety Officer · 2026-08-20
Sold
$415K
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-08-19
Sold
$250K
Baszucki Gregory
director · 2026-08-04
Sold
$38K
Baszucki Gregory
director · 2026-08-04
Sold
$274K
Baszucki Gregory
director · 2026-08-04
Sold
$38K
Baszucki Gregory
director · 2026-08-04
Sold
$274K
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-07-06
Sold
$64K
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-07-06
Sold
$184K
Reinstra Mark
Chief Legal Off. & Corp. Sec. · 2026-07-06
Sold
$11K
Baszucki Gregory
director · 2026-07-01
Sold
$315K
Baszucki Gregory
director · 2026-07-01
Sold
$129K
Baszucki Gregory
director · 2026-07-01
Sold
$36K
Other filings
About Roblox Corporation
Roblox Corporation oversees the development and operation of a leading digital entertainment ecosystem. Its offerings include Roblox Studio, a complimentary suite of tools empowering developers and artists to construct, launch, and manage interactive 3D environments and various other forms of content. Through the Roblox Client application, users can navigate and immerse themselves in these digital 3D realms. The…
Electronic Gaming & Multimedia
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works