RCL
Royal Caribbean Cruises Ltd.Consumer Cyclical · $69.9B market cap
Verdict
Share price
$277.74
close of Oct 3, 2026
Fair value
$284.21
Sticker Price
Payback Price
$113.68
buy price
RCL is Fairly Valued: at $277.74 it's within 2% of its fair value of $284.21. Its buy price (Payback Price) is $113.68, 59% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds RCL. In Q2 2026, 1 added. Who we track
Moves in Q2 2026
Added: John Rogers
Insider activity
Since May 28, 2026: no open-market purchases, 1 sale worth $4.0M and 2 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Other filings
About Royal Caribbean Cruises Ltd.
Royal Caribbean Cruises Ltd. is a prominent global operator within the cruise sector. The company manages several well-known cruise lines, such as Royal Caribbean International, Celebrity Cruises, Azamara, and Silversea Cruises. Through these brands, it offers a wide array of voyages that call upon approximately 1,000 different destinations across the globe. As of February 25, 2022, its expansive fleet comprised 61…
Travel Services
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works