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RGR

Sturm, Ruger & Company, Inc.

Industrials · $684M market cap

Verdict

Share price

$44.37

close of Oct 3, 2026

Fair value

$23.83

Sticker Price

Payback Price

$9.53

buy price

Overpriced

RGR is Overpriced: at $44.37 it trades 86% above its fair value of $23.83. Its buy price (Payback Price) is $9.53, 79% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Free Cash Flow. Sales grew -3% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth8.2% a year✗
Equity per share growth10.7% a year✓
Sales growth6.0% a year✗
Free cash flow growth6.8% a year✗
Return on invested capital6.1%✗

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Superinvestors

1 of the investors we track holds RGR. Who we track

Mairs & Power Funds

Mairs & Power Funds · as of Q2 2026

$454K

12,000 shares

About Sturm, Ruger & Company, Inc.

Sturm, Ruger & Company, Inc., including its affiliated entities, is engaged in the development, production, and distribution of firearms under the Ruger brand, primarily within the United States. The company's business activities are structured into two principal divisions: Firearms and Castings. Its diverse product portfolio encompasses various types of rifles, such as single-shot, autoloading, bolt-action, and…

Aerospace & Defense

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works