ROK

Rockwell Automation, Inc.

Industrials · $48.5B market cap

Verdict

Share price

$454.35

close of Oct 3, 2026

Fair value

$235.69

Sticker Price

Payback Price

$94.28

buy price

Overpriced

ROK is Overpriced: at $454.35 it trades 93% above its fair value of $235.69. Its buy price (Payback Price) is $94.28, 79% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Free Cash Flow Growth. Free cash flow is growing faster than reported earnings, so we project free cash flow 10 years ahead instead.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth3.3% a year✗
Equity per share growth5.7% a year✗
Sales growth3.0% a year✗
Free cash flow growth7.4% a year✗
Return on invested capital14.2%✓

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Superinvestors

2 of the investors we track hold ROK. In Q1 2026, 1 trimmed. Who we track

Moves in Q1 2026

Trimmed: Mairs & Power Funds

Insider activity

Since Jul 1, 2026: no open-market purchases, 7 sales worth $1.3M and 4 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

Other filings

About Rockwell Automation, Inc.

Rockwell Automation, Inc., established in 1903 and headquartered in Milwaukee, Wisconsin, is a global leader in providing industrial automation and digital transformation solutions. The company's operations are segmented into three key areas: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment offers various hardware products such as drives, motion control systems, safety…

Industrial - Machinery

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works