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SGA

Saga Communications, Inc.

Communication Services · $55M market cap

Verdict

Share price

$8.47

close of Oct 3, 2026

Fair value

$12.39

Sticker Price

Payback Price

$4.96

buy price

Undervalued

SGA is Undervalued: at $8.47 it trades 32% below its fair value of $12.39. Its buy price (Payback Price) is $4.96, 41% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-2.9% a year✗
Equity per share growth4.9% a year✗
Sales growth-1.3% a year✗
Free cash flow growth-5.0% a year✗
Return on invested capital1.4%✗

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About Saga Communications, Inc.

Saga Communications, Inc. operates as a broadcasting firm, concentrating on the acquisition, development, and management of media assets throughout the United States. Its diverse network of radio stations presents a broad spectrum of programming, featuring popular formats such as classic hits, adult hits, top 40, various country music genres (including country legends), mainstream, hot, and soft adult contemporary…

Broadcasting

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works