SO
The Southern CompanyUtilities · $95.6B market cap
Verdict
Share price
$83.72
close of Oct 3, 2026
Fair value
$51.17
Sticker Price
Payback Price
$20.47
buy price
SO is Overpriced: at $83.72 it trades 64% above its fair value of $51.17. Its buy price (Payback Price) is $20.47, 76% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Dividend Discount Model. A regulated utility with a steady dividend record, so we value it on the dividends it pays.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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None of the investors we track holds SO right now. In Q2 2026, 1 sold out. Who we track
Moves in Q2 2026
Sold out: Howard Marks
Insider activity
Since Jun 28, 2026: no open-market purchases, 6 sales worth $844K and 15 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Kim Matthew M.
Comptroller · 2026-09-03
Sold
$124K
Sena Peter P III
Chairman,President & CEO, SNC · 2026-09-03
Sold
$378K
Kim Matthew M.
Comptroller · 2026-09-01
Sold
$9K
Spainhour Sterling A Jr.
EVP & CLO · 2026-08-06
Sold
$313K
Kim Matthew M.
Comptroller · 2026-08-03
Sold
$9K
Show all 6 salesShow fewer
Kim Matthew M.
Comptroller · 2026-07-01
Sold
$10K
Other filings
Etheredge James O
director · 2026-07-01
Award
473.087 shares
Akella Janaki
director · 2026-07-01
Award
473.087 shares
JOHNS JOHN D
director · 2026-07-01
Award
473.087 shares
Svinicki Kristine L
director · 2026-07-01
Award
473.087 shares
Thomas Lizanne
director · 2026-07-01
Award
473.087 shares
Show all 15 other filingsShow fewer
Turner John M JR
director · 2026-07-01
Award
801.619 shares
GRAIN DAVID J
director · 2026-07-01
Award
854.184 shares
MEADOR DAVID E
director · 2026-07-01
Award
801.619 shares
SMITH WILLIAM G JR
director · 2026-07-01
Award
867.326 shares
Cooper Shantella E.
director · 2026-07-01
Award
473.087 shares
EARLEY ANTHONY F JR
director · 2026-07-01
Award
229.973 shares
EARLEY ANTHONY F JR
director · 2026-07-01
Award
473.087 shares
Sena Peter P III
Chairman,President & CEO, SNC · 2026-06-28
Option exercise
712 shares
Sena Peter P III
Chairman,President & CEO, SNC · 2026-06-28
Option exercise
667 shares
Sena Peter P III
Chairman,President & CEO, SNC · 2026-06-28
Tax withholding
$31K
About The Southern Company
The Southern Company operates as an energy utility, primarily involved in the production, transmission, and distribution of electricity. Its operations are segmented into Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also undertakes the development, construction, acquisition, ownership, and management of various power generation assets…
Regulated Electric
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works