SPOT

Spotify Technology S.A.

Communication Services · $101.5B market cap

Verdict

Share price

$472.89

close of Oct 3, 2026

Fair value

$526.30

Sticker Price

Payback Price

$210.52

buy price

Undervalued

SPOT is Undervalued: at $472.89 it trades 10% below its fair value of $526.30. Its buy price (Payback Price) is $210.52, 55% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.

How we valued it

Free Cash Flow Growth. There's too little earnings history to value it on earnings, but it has produced free cash flow consistently, so we value it on cash flow.

Business quality

4 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth95.7% a year✓
Equity per share growth19.9% a year✓
Sales growth22.2% a year✓
Free cash flow growth47.5% a year✓
Return on invested capital8.6%✗

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Superinvestors

7 of the investors we track hold SPOT. In Q2 2026, 1 opened a position, 1 added, 3 trimmed and 2 sold out. Who we track

Insider activity

Since Jul 1, 2026: no open-market purchases, 43 sales worth $27.8M and 19 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

Jenkins Dustee

Chief Public Affairs Officer · 2026-08-14

Sold

$1.1M

Jenkins Dustee

Chief Public Affairs Officer · 2026-08-14

Sold

$884K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$361K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$2.1M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$1.1M

Show all 43 sales

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$1.2M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$1.1M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$1.0M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$786K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$122K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$302K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$792K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$836K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$373K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-08-03

Sold

$385K

Norstrom Alex

Co-Chief Executive Officer · 2026-08-03

Sold

$159K

Norstrom Alex

Co-Chief Executive Officer · 2026-08-03

Sold

$128K

Norstrom Alex

Co-Chief Executive Officer · 2026-08-03

Sold

$583K

Norstrom Alex

Co-Chief Executive Officer · 2026-08-03

Sold

$936K

Norstrom Alex

Co-Chief Executive Officer · 2026-08-03

Sold

$628K

Norstrom Alex

Co-Chief Executive Officer · 2026-08-03

Sold

$295K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$116K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$50K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$219K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$36K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$375K

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$1.1M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$1.6M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$1.3M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$1.4M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$1.3M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$1.9M

Soderstrom Gustav

Co-Chief Executive Officer · 2026-07-06

Sold

$654K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$19K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$66K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$303K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$73K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$306K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$678K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$588K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$184K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$155K

Norstrom Alex

Co-Chief Executive Officer · 2026-07-06

Sold

$242K

Other filings

About Spotify Technology S.A.

Spotify Technology S.A., together with its subsidiaries, provides audio streaming subscription services worldwide. It operates in two segments, Premium and Ad-Supported. The Premium segment offers online and offline streaming access to its catalog of music and podcasts, including video, lossless music, and audiobooks in select markets through subscription offerings primarily sold directly to end users and partners…

Internet Content & Information

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works