TDAY
USA TODAY Co. Inc.Communication Services · $932M market cap
Verdict
Share price
$7.05
close of Oct 3, 2026
Fair value
$4.93
Sticker Price
Payback Price
$1.97
buy price
TDAY is Overpriced: at $7.05 it trades 43% above its fair value of $4.93. Its buy price (Payback Price) is $1.97, 72% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Free Cash Flow Growth. Reported earnings are shrinking, but free cash flow keeps growing, so we value it on cash flow.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds TDAY. In Q2 2026, 1 trimmed. Who we track
Moves in Q2 2026
Trimmed: Bill Miller
Insider activity
Since Feb 6, 2026: no open-market purchases, 1 sale worth $79K and 16 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Other filings
Gallagher Cindy
CAO · 2026-08-11
Award
51,169 shares
Gosser Trisha
CFO · 2026-08-11
Award
87,719 shares
Reed Michael
Chief Executive Officer · 2026-08-11
Award
383,771 shares
Gallagher Cindy
CAO · 2026-08-06
Tax withholding
$22K
Gallagher Cindy
CAO · 2026-08-06
Option exercise
9,070 shares
Show all 16 other filingsShow fewer
Gosser Trisha
CFO · 2026-08-06
Tax withholding
$27K
Gosser Trisha
CFO · 2026-08-06
Option exercise
10,393 shares
Reed Michael
Chief Executive Officer · 2026-08-06
Tax withholding
$463K
Reed Michael
Chief Executive Officer · 2026-08-06
Option exercise
113,379 shares
Gallagher Cindy
CAO · 2026-08-05
Tax withholding
$25K
Gallagher Cindy
CAO · 2026-08-05
Option exercise
9,592 shares
Gosser Trisha
CFO · 2026-08-05
Tax withholding
$82K
Gosser Trisha
CFO · 2026-08-05
Option exercise
29,576 shares
Reed Michael
Chief Executive Officer · 2026-08-05
Tax withholding
$530K
Reed Michael
Chief Executive Officer · 2026-08-05
Option exercise
119,904 shares
Louis John Jeffry
director · 2026-06-30
Award
3,508 shares
About USA TODAY Co. Inc.
USA TODAY Co., Inc. operates as a media and digital marketing solutions company in the United States. It operates through three segments: Domestic Gannett Media, Newsquest, and Digital Marketing Solutions. The company’s print offerings include home delivery on a subscription basis; single copy; and non-daily publications, such as shoppers and niche publications. It also provides digital-only subscription, including…
Publishing
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works