TRIP
Tripadvisor, Inc.Consumer Cyclical · $991M market cap
Verdict
Share price
$8.51
close of Oct 3, 2026
Fair value
$30.65
Sticker Price
Payback Price
$12.26
buy price
TRIP is On Sale: at $8.51 it trades 31% below its buy price (Payback Price) of $12.26 and 72% below its fair value of $30.65. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds TRIP. In Q2 2026, 1 trimmed and 1 sold out. Who we track
Insider activity
Since Jun 18, 2025: no open-market purchases, 2 sales worth $194K and 69 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Ambeskovic Almir
CEO, TheFork · 2026-09-02
Sold
$76K
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-07-16
Sold
$119K
Other filings
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Option exercise
2,810 shares
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Option exercise
2,890 shares
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Option exercise
4,192 shares
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Tax withholding
$10K
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Option exercise
$31K
Show all 69 other filingsShow fewer
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Tax withholding
$11K
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Option exercise
$32K
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Tax withholding
$15K
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-08-14
Option exercise
$46K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Option exercise
1,370 shares
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Option exercise
$23K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Option exercise
$33K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Tax withholding
$4K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Option exercise
$15K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Tax withholding
$3K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Option exercise
$10K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Tax withholding
$7K
Gouvalaris Geoffrey
Owns 10%+ · 2026-08-14
Option exercise
$24K
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Option exercise
2,810 shares
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Option exercise
1,734 shares
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Tax withholding
$16K
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Tax withholding
$10K
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Option exercise
$38K
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Option exercise
$23K
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Tax withholding
$27K
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Option exercise
$63K
Ambeskovic Almir
CEO, TheFork · 2026-08-14
Option exercise
4,716 shares
Noonan Michael
CFO & SVP · 2026-08-14
Option exercise
4,215 shares
Noonan Michael
CFO & SVP · 2026-08-14
Option exercise
$102K
Noonan Michael
CFO & SVP · 2026-08-14
Option exercise
$109K
Noonan Michael
CFO & SVP · 2026-08-14
Tax withholding
$22K
Noonan Michael
CFO & SVP · 2026-08-14
Tax withholding
$20K
Noonan Michael
CFO & SVP · 2026-08-14
Option exercise
$46K
Noonan Michael
CFO & SVP · 2026-08-14
Option exercise
$41K
Noonan Michael
CFO & SVP · 2026-08-14
Tax withholding
$39K
Noonan Michael
CFO & SVP · 2026-08-14
Option exercise
$80K
Goldberg Matt
CEO and President · 2026-08-14
Option exercise
$23K
Goldberg Matt
CEO and President · 2026-08-14
Option exercise
$225K
Goldberg Matt
CEO and President · 2026-08-14
Option exercise
$256K
Goldberg Matt
CEO and President · 2026-08-14
Tax withholding
$44K
Goldberg Matt
CEO and President · 2026-08-14
Tax withholding
$9K
Goldberg Matt
CEO and President · 2026-08-14
Option exercise
$19K
Goldberg Matt
CEO and President · 2026-08-14
Option exercise
$91K
Goldberg Matt
CEO and President · 2026-08-14
Tax withholding
$91K
Goldberg Matt
CEO and President · 2026-08-14
Option exercise
$189K
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-07-31
Option exercise
1,306 shares
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-07-31
Tax withholding
$6K
Dalton Kristen Ann
Chief Strategy & Ops Officer · 2026-07-31
Option exercise
$19K
Noonan Michael
CFO & SVP · 2026-07-31
Option exercise
2,425 shares
Noonan Michael
CFO & SVP · 2026-07-31
Tax withholding
$17K
Noonan Michael
CFO & SVP · 2026-07-31
Option exercise
$34K
Rijvers Christiaan-Pepijn
Chief Business Officer · 2026-07-31
Option exercise
872 shares
Rijvers Christiaan-Pepijn
Chief Business Officer · 2026-07-31
Option exercise
$12K
Goldberg Matt
CEO and President · 2026-07-01
Option exercise
16,117 shares
Goldberg Matt
CEO and President · 2026-07-01
Tax withholding
$107K
Goldberg Matt
CEO and President · 2026-07-01
Option exercise
$221K
Dichter Alex
director · 2026-06-29
Award
17,818 shares
Bisesto Laura
director · 2026-06-29
Award
17,818 shares
Morgan Betsy L.
director · 2026-06-29
Award
17,818 shares
Philips Jeremy
director · 2026-06-29
Award
17,818 shares
Sparks Carl
director · 2026-06-29
Award
17,818 shares
WIESENTHAL ROBERT S
director · 2026-06-29
Award
17,818 shares
CATES ANDREW F.
director · 2026-06-29
Award
17,818 shares
Fonseca Dhiren R.
director · 2026-06-29
Award
17,818 shares
BLAKE KATRYN
director · 2026-06-29
Award
17,818 shares
Morgan Betsy L.
director · 2025-06-18
Award
19,171 shares
Philips Jeremy
director · 2025-06-18
Award
19,171 shares
WIESENTHAL ROBERT S
director · 2025-06-18
Award
19,171 shares
BLAKE KATRYN
director · 2025-06-18
Award
19,171 shares
About Tripadvisor, Inc.
Tripadvisor, Inc. functions as an online travel enterprise, organizing its operations into two main segments: Hotels, Media & Platform, and Experiences & Dining. Central to its business are the TripAdvisor-branded websites, including tripadvisor.com for the United States and localized versions available in 40 markets and 20 languages. The company also oversees a portfolio of other travel media brands, such as…
Travel Services
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works