TRIP

Tripadvisor, Inc.

Consumer Cyclical · $991M market cap

Verdict

Share price

$8.51

close of Oct 3, 2026

Fair value

$30.65

Sticker Price

Payback Price

$12.26

buy price

On Sale

TRIP is On Sale: at $8.51 it trades 31% below its buy price (Payback Price) of $12.26 and 72% below its fair value of $30.65. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-17.0% a year✗
Equity per share growth-2.7% a year✗
Sales growth8.9% a year✗
Free cash flow growth2.4% a year✗
Return on invested capital1.4%✗

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Superinvestors

1 of the investors we track holds TRIP. In Q2 2026, 1 trimmed and 1 sold out. Who we track

Moves in Q2 2026

Trimmed: Mason Hawkins

Sold out: Lee Ainslie

Insider activity

Since Jun 18, 2025: no open-market purchases, 2 sales worth $194K and 69 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

Other filings

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Option exercise

2,810 shares

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Option exercise

2,890 shares

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Option exercise

4,192 shares

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Tax withholding

$10K

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Option exercise

$31K

Show all 69 other filings

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Tax withholding

$11K

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Option exercise

$32K

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Tax withholding

$15K

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-08-14

Option exercise

$46K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Option exercise

1,370 shares

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Option exercise

$23K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Option exercise

$33K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Tax withholding

$4K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Option exercise

$15K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Tax withholding

$3K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Option exercise

$10K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Tax withholding

$7K

Gouvalaris Geoffrey

Owns 10%+ · 2026-08-14

Option exercise

$24K

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Option exercise

2,810 shares

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Option exercise

1,734 shares

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Tax withholding

$16K

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Tax withholding

$10K

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Option exercise

$38K

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Option exercise

$23K

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Tax withholding

$27K

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Option exercise

$63K

Ambeskovic Almir

CEO, TheFork · 2026-08-14

Option exercise

4,716 shares

Noonan Michael

CFO & SVP · 2026-08-14

Option exercise

4,215 shares

Noonan Michael

CFO & SVP · 2026-08-14

Option exercise

$102K

Noonan Michael

CFO & SVP · 2026-08-14

Option exercise

$109K

Noonan Michael

CFO & SVP · 2026-08-14

Tax withholding

$22K

Noonan Michael

CFO & SVP · 2026-08-14

Tax withholding

$20K

Noonan Michael

CFO & SVP · 2026-08-14

Option exercise

$46K

Noonan Michael

CFO & SVP · 2026-08-14

Option exercise

$41K

Noonan Michael

CFO & SVP · 2026-08-14

Tax withholding

$39K

Noonan Michael

CFO & SVP · 2026-08-14

Option exercise

$80K

Goldberg Matt

CEO and President · 2026-08-14

Option exercise

$23K

Goldberg Matt

CEO and President · 2026-08-14

Option exercise

$225K

Goldberg Matt

CEO and President · 2026-08-14

Option exercise

$256K

Goldberg Matt

CEO and President · 2026-08-14

Tax withholding

$44K

Goldberg Matt

CEO and President · 2026-08-14

Tax withholding

$9K

Goldberg Matt

CEO and President · 2026-08-14

Option exercise

$19K

Goldberg Matt

CEO and President · 2026-08-14

Option exercise

$91K

Goldberg Matt

CEO and President · 2026-08-14

Tax withholding

$91K

Goldberg Matt

CEO and President · 2026-08-14

Option exercise

$189K

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-07-31

Option exercise

1,306 shares

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-07-31

Tax withholding

$6K

Dalton Kristen Ann

Chief Strategy & Ops Officer · 2026-07-31

Option exercise

$19K

Noonan Michael

CFO & SVP · 2026-07-31

Option exercise

2,425 shares

Noonan Michael

CFO & SVP · 2026-07-31

Tax withholding

$17K

Noonan Michael

CFO & SVP · 2026-07-31

Option exercise

$34K

Rijvers Christiaan-Pepijn

Chief Business Officer · 2026-07-31

Option exercise

872 shares

Rijvers Christiaan-Pepijn

Chief Business Officer · 2026-07-31

Option exercise

$12K

Goldberg Matt

CEO and President · 2026-07-01

Option exercise

16,117 shares

Goldberg Matt

CEO and President · 2026-07-01

Tax withholding

$107K

Goldberg Matt

CEO and President · 2026-07-01

Option exercise

$221K

Dichter Alex

director · 2026-06-29

Award

17,818 shares

Bisesto Laura

director · 2026-06-29

Award

17,818 shares

Morgan Betsy L.

director · 2026-06-29

Award

17,818 shares

Philips Jeremy

director · 2026-06-29

Award

17,818 shares

Sparks Carl

director · 2026-06-29

Award

17,818 shares

WIESENTHAL ROBERT S

director · 2026-06-29

Award

17,818 shares

CATES ANDREW F.

director · 2026-06-29

Award

17,818 shares

Fonseca Dhiren R.

director · 2026-06-29

Award

17,818 shares

BLAKE KATRYN

director · 2026-06-29

Award

17,818 shares

Morgan Betsy L.

director · 2025-06-18

Award

19,171 shares

Philips Jeremy

director · 2025-06-18

Award

19,171 shares

WIESENTHAL ROBERT S

director · 2025-06-18

Award

19,171 shares

BLAKE KATRYN

director · 2025-06-18

Award

19,171 shares

About Tripadvisor, Inc.

Tripadvisor, Inc. functions as an online travel enterprise, organizing its operations into two main segments: Hotels, Media & Platform, and Experiences & Dining. Central to its business are the TripAdvisor-branded websites, including tripadvisor.com for the United States and localized versions available in 40 markets and 20 languages. The company also oversees a portfolio of other travel media brands, such as…

Travel Services

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works