TRU
TransUnionFinancial Services · $12.2B market cap
Verdict
Share price
$63.44
close of Oct 3, 2026
Fair value
$71.40
Sticker Price
Payback Price
$28.56
buy price
TRU is Undervalued: at $63.44 it trades 11% below its fair value of $71.40. Its buy price (Payback Price) is $28.56, 55% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow Growth. Free cash flow is growing faster than reported earnings, so we project free cash flow 10 years ahead instead.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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3 of the investors we track hold TRU. In Q2 2026, 1 added and 1 trimmed. Who we track
Insider activity
Since Jul 1, 2026: no open-market purchases, 10 sales worth $4.0M and 13 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
CHAOUKI STEVEN M
President, US Markets · 2026-09-01
Sold
$84K
Skinner Todd C.
President, International · 2026-09-01
Sold
$84K
Williams Jennifer A.
SVP, Chief Accounting Officer · 2026-08-31
Sold
$90K
Zuiker Alicia Brooke
EVP, CHRO · 2026-08-11
Sold
$681K
CHAOUKI STEVEN M
President, US Markets · 2026-08-03
Sold
$80K
Show all 10 salesShow fewer
Skinner Todd C.
President, International · 2026-08-03
Sold
$76K
Abdelsadek Mohamed
EVP, Chief Global Solutions · 2026-07-28
Sold
$2.0M
Williams Jennifer A.
SVP, Chief Accounting Officer · 2026-07-07
Sold
$78K
CHAOUKI STEVEN M
President, US Markets · 2026-07-01
Sold
$726K
Skinner Todd C.
President, International · 2026-07-01
Sold
$73K
Other filings
Achanta Venkat
EVP, Chief Tech, Data & Analy. · 2026-09-01
Award
71,710 shares
Ruebensaal Clayton F.
EVP, Chief Marketing & Comms · 2026-09-01
Award
5,976 shares
Cartwright Christopher A
President and CEO · 2026-08-28
Tax withholding
$2.5M
Cello Todd M
EVP & CFO · 2026-08-28
Tax withholding
$676K
Abdelsadek Mohamed
EVP, Chief Global Solutions · 2026-08-28
Tax withholding
$214K
Show all 13 other filingsShow fewer
Achanta Venkat
EVP, Chief Tech, Data & Analy. · 2026-08-28
Tax withholding
$707K
Chambers Tiffani
EVP, Chief Operations Officer · 2026-08-28
Tax withholding
$144K
CHAOUKI STEVEN M
President, US Markets · 2026-08-28
Tax withholding
$687K
RUSSELL HEATHER J
EVP, Chief Legal Officer · 2026-08-28
Tax withholding
$415K
Skinner Todd C.
President, International · 2026-08-28
Tax withholding
$607K
Zuiker Alicia Brooke
EVP, CHRO · 2026-08-28
Tax withholding
$85K
Williams Jennifer A.
SVP, Chief Accounting Officer · 2026-08-28
Tax withholding
$38K
Zuiker Alicia Brooke
EVP, CHRO · 2026-07-01
Tax withholding
$514K
About TransUnion
TransUnion operates as a global consumer credit reporting agency that provides risk and information solutions. The company operates in two segments, U.S. Markets and International. The U.S. Markets segment provides credit reporting, credit marketing, analytics and consulting, identity verification, and authentication and debt recovery solutions for financial services industry; and onboarding and transaction…
Financial - Data & Stock Exchanges
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works