UPBD

Upbound Group, Inc.

Technology · $938M market cap

Verdict

Share price

$15.91

close of Oct 3, 2026

Fair value

$55.27

Sticker Price

Payback Price

$22.11

buy price

On Sale

UPBD is On Sale: at $15.91 it trades 28% below its buy price (Payback Price) of $22.11 and 71% below its fair value of $55.27. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-1.4% a year✗
Equity per share growth-2.1% a year✗
Sales growth2.7% a year✗
Free cash flow growth2.7% a year✗
Return on invested capital4.7%✗

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Insider activity

Since Jul 1, 2026: 2 open-market purchases worth $46K, 1 sale worth $189K and 20 other filings (stock awards, tax withholding and similar). Why purchases matter

Purchases

Sales

Other filings

About Upbound Group, Inc.

Upbound Group, Inc., which rebranded from Rent-A-Center, Inc. in February 2023, operates as a diversified retail and financial technology platform. Its core business involves providing household durable goods to consumers in the United States, Puerto Rico, and Mexico through a lease-to-own model. The company's operations are divided into four main segments: Rent-A-Center Business, Acima, Mexico, and Franchising…

Software - Application

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works