WHR
Whirlpool CorporationConsumer Cyclical · $2.0B market cap
Verdict
Share price
$30.31
close of Oct 3, 2026
Fair value
$50.40
Sticker Price
Payback Price
$20.16
buy price
WHR is Undervalued: at $30.31 it trades 40% below its fair value of $50.40. Its buy price (Payback Price) is $20.16, 33% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds WHR. In Q2 2026, 1 trimmed and 1 sold out. Who we track
Insider activity
Since Aug 1, 2026: no open-market purchases and 9 other filings (stock awards, tax withholding and similar). Why purchases matter
Other filings
Bitzer Marc R
CHAIRMAN AND CEO · 2026-08-17
G-Gift
40,000 shares
De Jong Kyle Peter
EVP & Chief Legal Officer · 2026-08-01
Tax withholding
$11K
De Jong Kyle Peter
EVP & Chief Legal Officer · 2026-08-01
Option exercise
1,000 shares
Martin Carey L
EVP & Chief HR, Corp Rel, BUS · 2026-08-01
Tax withholding
$54K
Martin Carey L
EVP & Chief HR, Corp Rel, BUS · 2026-08-01
Option exercise
5,000 shares
Show all 9 other filingsShow fewer
Puente Juan Carlos
EP, WHR NA & GL Strat Source · 2026-08-01
Tax withholding
$19K
Puente Juan Carlos
EP, WHR NA & GL Strat Source · 2026-08-01
Option exercise
1,750 shares
Warner Roxanne
EVP & Chief Financial Officer · 2026-08-01
Tax withholding
$73K
Warner Roxanne
EVP & Chief Financial Officer · 2026-08-01
Option exercise
6,667 shares
About Whirlpool Corporation
Whirlpool Corporation specializes in the creation and distribution of household appliances and associated merchandise. Its extensive operations are divided into four principal geographical regions: North America, Europe (encompassing the Middle East and Africa), Latin America, and Asia. The company's core product lineup includes a wide variety of essential items such as refrigeration solutions like refrigerators…
Furnishings, Fixtures & Appliances
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works