XPEL
XPEL, Inc.Consumer Cyclical · $1.2B market cap
Verdict
Share price
$44.97
close of Oct 3, 2026
Fair value
$50.32
Sticker Price
Payback Price
$20.13
buy price
XPEL is Undervalued: at $44.97 it trades 11% below its fair value of $50.32. Its buy price (Payback Price) is $20.13, 55% below today's price. Business quality is strong: all 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 14% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
5 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since Jun 16, 2026: no open-market purchases and 15 other filings (stock awards, tax withholding and similar). Why purchases matter
Other filings
BOGART STACY L
director · 2026-09-10
Option exercise
441 shares
North John F
director · 2026-09-10
Option exercise
441 shares
Thornton Mark Andrew
director · 2026-07-30
J-Other
1,765 shares
Pape Ryan
President and CEO · 2026-06-19
Tax withholding
$22K
Pape Ryan
President and CEO · 2026-06-19
Option exercise
1,990 shares
Show all 15 other filingsShow fewer
Pape Ryan
President and CEO · 2026-06-19
Tax withholding
$33K
Pape Ryan
President and CEO · 2026-06-19
Award
3,026 shares
Wood Barry
Senior Vice President/CFO · 2026-06-19
Tax withholding
$7K
Wood Barry
Senior Vice President/CFO · 2026-06-19
Option exercise
637 shares
Wood Barry
Senior Vice President/CFO · 2026-06-19
Tax withholding
$11K
Wood Barry
Senior Vice President/CFO · 2026-06-19
Award
968 shares
North John F
director · 2026-06-16
Option exercise
532 shares
Klonne Mike
director · 2026-06-16
Option exercise
532 shares
Crumly Richard K.
director · 2026-06-16
Option exercise
532 shares
BOGART STACY L
director · 2026-06-16
Option exercise
532 shares
About XPEL, Inc.
XPEL, Inc. is a company that develops, manufactures, distributes, and installs a comprehensive range of aftermarket products primarily aimed at protecting and enhancing automotive vehicles, with select offerings for architectural applications. Their core product portfolio features advanced protective films for vehicle paint and surfaces, headlight protection solutions, and a variety of window films for both cars and…
Auto - Parts
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works