YUM
Yum! Brands, Inc.Consumer Cyclical · $40.0B market cap
Verdict
Share price
$136.12
close of Oct 3, 2026
Fair value
$100.28
Sticker Price
Payback Price
$40.11
buy price
YUM is Overpriced: at $136.12 it trades 36% above its fair value of $100.28. Its buy price (Payback Price) is $40.11, 71% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Dividend Discount Model. It has paid a dividend for 10+ years in a row, raised it most years, and yields over 2%. For a steady payer like this, the dividend is the best guide to value.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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3 of the investors we track hold YUM. In Q2 2026, 1 opened a position and 1 trimmed. Who we track
Insider activity
Since Mar 6, 2026: no open-market purchases, 9 sales worth $3.0M and 15 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Turner Christopher Lee
Chief Executive Officer · 2026-09-01
Sold
$40K
Mezvinsky Scott
KFC Division CEO · 2026-09-01
Sold
$41K
Skeans Tracy L
COO and CPO · 2026-08-24
Sold
$552K
Turner Christopher Lee
Chief Executive Officer · 2026-08-03
Sold
$40K
Mezvinsky Scott
KFC Division CEO · 2026-08-03
Sold
$41K
Other filings
Mezvinsky Scott
KFC Division CEO · 2026-09-01
D-Return
$33K
Mezvinsky Scott
KFC Division CEO · 2026-09-01
Option exercise
$33K
Bratspies Stephen B
director · 2026-08-27
Award
165.838 shares
Bratspies Stephen B
director · 2026-08-27
Award
309.563 shares
Tresvant Sean
Taco Bell, CEO, YUM CCO · 2026-08-18
Option exercise
4,101 shares
Show all 15 other filingsShow fewer
Tresvant Sean
Taco Bell, CEO, YUM CCO · 2026-08-18
Tax withholding
$295K
Tresvant Sean
Taco Bell, CEO, YUM CCO · 2026-08-18
Option exercise
$594K
Mezvinsky Scott
KFC Division CEO · 2026-08-03
D-Return
$33K
Mezvinsky Scott
KFC Division CEO · 2026-08-03
Option exercise
$33K
Russell David Eric
Sr. Vice President, Controller · 2026-08-03
D-Return
$2.3M
Russell David Eric
Sr. Vice President, Controller · 2026-08-03
Option exercise
$1.6M
Mezvinsky Scott
KFC Division CEO · 2026-07-01
D-Return
$33K
Mezvinsky Scott
KFC Division CEO · 2026-07-01
Option exercise
$33K
Tresvant Sean
Taco Bell, CEO, YUM CCO · 2026-06-12
J-Other
19.84 shares
Tresvant Sean
Taco Bell, CEO, YUM CCO · 2026-03-06
J-Other
19.04 shares
About Yum! Brands, Inc.
YUM! Brands, Inc. (YUM) is a leading global quick-service restaurant enterprise that focuses on the creation, management, and franchising of its restaurant concepts internationally. Its business is organized into four main divisions: KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill. The company operates establishments under these well-known brands, offering diverse food categories such as chicken, pizza…
Restaurants
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works