ZBRA
Zebra Technologies CorporationTechnology · $17.7B market cap
Verdict
Share price
$375.86
close of Oct 3, 2026
Fair value
$185.66
Sticker Price
Payback Price
$74.26
buy price
ZBRA is Overpriced: at $375.86 it trades 102% above its fair value of $185.66. Its buy price (Payback Price) is $74.26, 80% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew -2% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
4 of 5 clear the 10% bar. What are the Big Five?
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2 of the investors we track hold ZBRA. In Q2 2026, 1 opened a position and 1 added. Who we track
Insider activity
Since Aug 3, 2026: no open-market purchases, 2 sales worth $1.5M and 1 other filing (stock awards, tax withholding and similar). Why purchases matter
Sales
Other filings
About Zebra Technologies Corporation
Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for…
Communication Equipment
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works