BF-B

Brown-Forman Corporation

Consumer Defensive · $12.2B market cap

Verdict

Share price

$26.16

close of Oct 3, 2026

Fair value

$29.19

Sticker Price

Payback Price

$11.68

buy price

Undervalued

BF-B is Undervalued: at $26.16 it trades 10% below its fair value of $29.19. Its buy price (Payback Price) is $11.68, 55% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth4.7% a year✗
Equity per share growth5.7% a year✗
Sales growth3.1% a year✗
Free cash flow growth2.7% a year✗
Return on invested capital12.8%✓

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Superinvestors

5 of the investors we track hold BF-B. In Q2 2026, 1 opened a position and 1 trimmed. Who we track

Moves in Q2 2026

New position: Lee Ainslie

Trimmed: Lindsell Train

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works