BZUN

Baozun Inc.

Consumer Cyclical · $179M market cap

Verdict

We can't put a fair value on BZUN right now. It has lost money in each of its last 3 years, and our valuation needs recent profits to project from.

Business quality

2 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth45.1% a year✓
Equity per share growth8.3% a year✗
Sales growth21.0% a year✓
Free cash flow growth5.0% a year✗
Return on invested capital-0.9%✗

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Insider activity

Since Sep 2, 2026: 8 open-market purchases worth $196K. Why purchases matter

Purchases

About Baozun Inc.

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing…

Specialty Retail

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works