CHH
Choice Hotels International, Inc.Consumer Cyclical · $4.8B market cap
Verdict
Share price
$102.50
close of Oct 3, 2026
Fair value
$83.69
Sticker Price
Payback Price
$33.48
buy price
CHH is Overpriced: at $102.50 it trades 22% above its fair value of $83.69. Its buy price (Payback Price) is $33.48, 67% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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None of the investors we track holds CHH right now. In Q2 2026, 1 sold out. Who we track
Moves in Q2 2026
Sold out: Lee Ainslie
Insider activity
Since Jun 12, 2026: no open-market purchases, 3 sales worth $991K and 14 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
JEWS WILLIAM L
director · 2026-08-18
Sold
$541K
Oaksmith Scott E
SVP, Chief Financial Officer · 2026-06-16
Sold
$230K
Oaksmith Scott E
SVP, Chief Financial Officer · 2026-06-12
Sold
$220K
Other filings
Pacious Patrick
director · 2026-08-31
Tax withholding
$4.8M
Dragisich Dominic
President & CEO · 2026-08-31
Award
9,675 shares
Abdalla Noha
Chief Marketing Officer · 2026-08-15
Tax withholding
$53K
SHAMES ERVIN R
director · 2026-07-15
Award
$12K
Cimerola Patrick
Chief Human Resources Officer · 2026-07-15
Award
$8K
Show all 14 other filingsShow fewer
TAGUE JOHN P
director · 2026-07-15
Award
$7K
Koch Monte JM
director · 2026-07-15
Award
$4K
Maureen Sullivan
director · 2026-07-15
Award
$3K
Landsman Liza
director · 2026-07-15
Award
$2K
JEWS WILLIAM L
director · 2026-07-15
Award
$2K
Smith Gordon
director · 2026-07-15
Award
$2K
Ramirez Sanchez Raul
Chief Seg & Intl Op Officer · 2026-07-15
Award
$963
VIEIRA DONNA F
director · 2026-07-15
Award
$361
Landsman Liza
director · 2026-06-22
G-Gift
1,028 shares
About Choice Hotels International, Inc.
Choice Hotels International, Inc., also known as Choice Hotels, operates as a prominent global hotel franchisor, conducting its extensive business through its various subsidiary entities. The company's activities are primarily divided into two main segments: Hotel Franchising and Corporate & Other. It authorizes the use of its brand names for a diverse portfolio of lodging establishments, including well-known brands…
Travel Lodging
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works