DEO

Diageo plc

Consumer Defensive · $47.3B market cap

Verdict

Share price

$84.75

close of Oct 3, 2026

Fair value

$117.79

Sticker Price

Payback Price

$47.12

buy price

Undervalued

DEO is Undervalued: at $84.75 it trades 28% below its fair value of $117.79. Its buy price (Payback Price) is $47.12, 44% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth5.3% a year✗
Equity per share growth6.5% a year✗
Sales growth3.7% a year✗
Free cash flow growth5.9% a year✗
Return on invested capital10.1%✓

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Superinvestors

8 of the investors we track hold DEO. In Q2 2026, 2 added and 1 trimmed. Who we track

About Diageo plc

Diageo plc, operating through its various subsidiaries, stands as a major global player in the production, marketing, and distribution of alcoholic beverages. The company boasts an extensive product range, featuring a wide selection of spirits such as Scotch, diverse whiskies (including Canadian and American varieties), gin, vodka, rum, tequila, cachaça, brandy, raki, and liqueurs. Beyond spirits, their offerings…

Beverages - Alcoholic

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works

DEO stock (Diageo plc): fair value $117.79, Undervalued — PaybackPrice