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SAM

The Boston Beer Company, Inc.

Consumer Defensive · $1.7B market cap

Verdict

Share price

$167.50

close of Oct 3, 2026

Fair value

$242.01

Sticker Price

Payback Price

$96.80

buy price

Undervalued

SAM is Undervalued: at $167.50 it trades 31% below its fair value of $242.01. Its buy price (Payback Price) is $96.80, 42% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.

How we valued it

Free Cash Flow. Sales grew -0% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.

Business quality

3 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth8.2% a year✗
Equity per share growth15.3% a year✓
Sales growth11.8% a year✓
Free cash flow growth10.6% a year✓
Return on invested capital7.2%✗

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Superinvestors

1 of the investors we track holds SAM. In Q2 2026, 1 added. Who we track

Mason Hawkins

Southeastern Asset Management · as of Q2 2026

$25.9M

146,043 shares

Moves in Q2 2026

Added: Mason Hawkins

About The Boston Beer Company, Inc.

The Boston Beer Company, Inc. is a leading producer and marketer of alcoholic beverages, primarily focused on the United States market. Its most recognized offering is Samuel Adams Boston Lager. The company's diverse product portfolio features a range of beers, hard ciders, and hard seltzers, sold under popular brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney…

Beverages - Alcoholic

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works