DG

Dollar General Corporation

Consumer Defensive · $26.4B market cap

Verdict

Share price

$118.94

close of Oct 3, 2026

Fair value

$113.45

Sticker Price

Payback Price

$45.38

buy price

Fairly Valued

DG is Fairly Valued: at $118.94 it's within 5% of its fair value of $113.45. Its buy price (Payback Price) is $45.38, 62% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Free Cash Flow. Sales grew 4% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth9.2% a year✗
Equity per share growth7.1% a year✗
Sales growth8.8% a year✗
Free cash flow growth12.9% a year✓
Return on invested capital6.4%✗

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Superinvestors

5 of the investors we track hold DG. In Q2 2026, 1 added and 1 sold out. Who we track

Moves in Q2 2026

Added: Richard Pzena

Sold out: First Pacific Advisors

Insider activity

Since Sep 3, 2026: no open-market purchases and 1 sale worth $733K. Why purchases matter

Sales

About Dollar General Corporation

Dollar General Corporation is a prominent discount retail chain that offers a wide array of merchandise across the southern, southwestern, Midwestern, and eastern regions of the United States. Its extensive product assortment primarily features consumable items. This includes household essentials such as paper products, cleaning supplies, and laundry detergents; a wide array of food options, ranging from…

Discount Stores

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works