DKS
DICK'S Sporting Goods, Inc.Consumer Cyclical · $11.7B market cap
Verdict
Share price
$136.08
close of Oct 3, 2026
Fair value
$94.08
Sticker Price
Payback Price
$37.63
buy price
DKS is Overpriced: at $136.08 it trades 45% above its fair value of $94.08. Its buy price (Payback Price) is $37.63, 72% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 12% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
2 of 5 clear the 10% bar. What are the Big Five?
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2 of the investors we track hold DKS. In Q2 2026, 1 added and 1 trimmed. Who we track
Insider activity
Since Jun 24, 2026: 6 open-market purchases worth $3.8M and 3 other filings (stock awards, tax withholding and similar). Why purchases matter
Purchases
COLOMBO WILLIAM J
director · 2026-09-01
Bought
$122K
COLOMBO WILLIAM J
director · 2026-08-27
Bought
$142K
Barrenechea Mark J
director · 2026-08-27
Bought
$2.2M
COLOMBO WILLIAM J
director · 2026-08-26
Bought
$644K
Eddy Robert W.
director · 2026-08-26
Bought
$515K
MATHRANI SANDEEP
director · 2026-08-26
Bought
$200K
Other filings
About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. The company also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training…
Specialty Retail
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works