DLX

Deluxe Corporation

Industrials · $1.1B market cap

Verdict

Share price

$22.61

close of Oct 3, 2026

Fair value

$43.32

Sticker Price

Payback Price

$17.33

buy price

Undervalued

DLX is Undervalued: at $22.61 it trades 48% below its fair value of $43.32. Its buy price (Payback Price) is $17.33, 23% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-3.3% a year✗
Equity per share growth5.9% a year✗
Sales growth2.7% a year✗
Free cash flow growth-1.2% a year✗
Return on invested capital6.1%✗

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Superinvestors

None of the investors we track holds DLX right now. In Q2 2026, 1 sold out. Who we track

Moves in Q2 2026

Sold out: Polen Capital Management

Insider activity

Since Jun 15, 2026: no open-market purchases and 5 other filings (stock awards, tax withholding and similar). Why purchases matter

Other filings

About Deluxe Corporation

Deluxe Corporation offers a wide array of technology-driven services tailored for large enterprises, small businesses, and financial institutions across a global footprint that includes the United States, Canada, Australia, South America, and Europe. The company's operations are strategically divided into four main segments: Payments, Cloud Solutions, Promotional Solutions, and Checks. Payments: This segment…

Specialty Business Services

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works