DRCT

Direct Digital Holdings, Inc.

Communication Services · $1M market cap

Verdict

We can't put a fair value on DRCT right now. It looks like a preferred share, note or other security rather than ordinary common stock. The figures we receive belong to the parent company, so they can't value this security.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth—?
Equity per share growth—?
Sales growth58.3% a year✓
Free cash flow growth—?
Return on invested capital-21.7%✗

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Insider activity

Since Sep 1, 2026: no open-market purchases and 2 sales worth $4K. Why purchases matter

Sales

About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising…

Advertising Agencies

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works