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EBAY

eBay Inc.

Consumer Cyclical · $46.9B market cap

Verdict

Share price

$106.40

close of Oct 3, 2026

Fair value

$58.18

Sticker Price

Payback Price

$23.27

buy price

Overpriced

EBAY is Overpriced: at $106.40 it trades 83% above its fair value of $58.18. Its buy price (Payback Price) is $23.27, 78% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth4.0% a year✗
Equity per share growth-0.3% a year✗
Sales growth1.5% a year✗
Free cash flow growth-1.0% a year✗
Return on invested capital11.9%✓

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Superinvestors

2 of the investors we track hold EBAY. In Q2 2026, 2 trimmed and 1 sold out. Who we track

Yacktman Asset Management

Yacktman Asset Management · as of Q2 2026

$141.1M

1,262,742 shares

Lindsell Train

Lindsell Train · as of Q2 2026

$124.7M

1,116,001 shares

Moves in Q2 2026

Trimmed: Yacktman Asset Management, Lindsell Train

Sold out: Dodge & Cox Funds

Insider activity

Since Jun 15, 2026: no open-market purchases, 32 sales worth $8.2M and 68 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

IANNONE JAMIE

President and CEO · 2026-09-09

Sold

$85K

IANNONE JAMIE

President and CEO · 2026-09-09

Sold

$397K

IANNONE JAMIE

President and CEO · 2026-09-09

Sold

$338K

IANNONE JAMIE

President and CEO · 2026-09-09

Sold

$228K

IANNONE JAMIE

President and CEO · 2026-09-09

Sold

$107K

Show all 32 sales

IANNONE JAMIE

President and CEO · 2026-09-08

Sold

$29K

IANNONE JAMIE

President and CEO · 2026-09-08

Sold

$304K

IANNONE JAMIE

President and CEO · 2026-09-08

Sold

$165K

IANNONE JAMIE

President and CEO · 2026-09-08

Sold

$118K

IANNONE JAMIE

President and CEO · 2026-09-08

Sold

$135K

IANNONE JAMIE

President and CEO · 2026-09-08

Sold

$386K

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-08-18

Sold

$103K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-08-10

Sold

$69K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-08-10

Sold

$490K

IANNONE JAMIE

President and CEO · 2026-08-06

Sold

$31K

IANNONE JAMIE

President and CEO · 2026-08-06

Sold

$31K

IANNONE JAMIE

President and CEO · 2026-08-06

Sold

$161K

IANNONE JAMIE

President and CEO · 2026-08-06

Sold

$267K

IANNONE JAMIE

President and CEO · 2026-08-06

Sold

$374K

IANNONE JAMIE

President and CEO · 2026-08-06

Sold

$210K

IANNONE JAMIE

President and CEO · 2026-08-06

Sold

$142K

IANNONE JAMIE

President and CEO · 2026-08-05

Sold

$133K

IANNONE JAMIE

President and CEO · 2026-08-05

Sold

$158K

IANNONE JAMIE

President and CEO · 2026-08-05

Sold

$249K

IANNONE JAMIE

President and CEO · 2026-08-05

Sold

$410K

IANNONE JAMIE

President and CEO · 2026-08-05

Sold

$257K

IANNONE JAMIE

President and CEO · 2026-07-07

Sold

$136K

IANNONE JAMIE

President and CEO · 2026-07-07

Sold

$1.1M

IANNONE JAMIE

President and CEO · 2026-07-06

Sold

$217K

IANNONE JAMIE

President and CEO · 2026-07-06

Sold

$1.0M

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-06-18

Sold

$94K

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-17

Sold

$208K

Other filings

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-08-15

Tax withholding

$237K

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-08-15

Option exercise

4,321 shares

WELLINGTON SAMANTHA

SVP, Chief Legal Officer · 2026-08-15

Tax withholding

$100K

WELLINGTON SAMANTHA

SVP, Chief Legal Officer · 2026-08-15

Option exercise

1,836 shares

Chennapragada Aparna

director · 2026-08-01

Award

198 shares

Show all 68 other filings

TRAQUINA PERRY M

director · 2026-08-01

Award

270 shares

Rowe Zane

director · 2026-08-01

Award

237 shares

Brown Adriane M

director · 2026-06-17

Award

2,318 shares

Brown Adriane M

director · 2026-06-17

Option exercise

3,355 shares

Chennapragada Aparna

director · 2026-06-17

Award

2,318 shares

Chennapragada Aparna

director · 2026-06-17

Option exercise

3,355 shares

Green Logan

director · 2026-06-17

Option exercise

3,355 shares

HAYLES CAROL

director · 2026-06-17

Award

2,318 shares

HAYLES CAROL

director · 2026-06-17

Option exercise

3,355 shares

Nash William D

director · 2026-06-17

Award

2,318 shares

Nash William D

director · 2026-06-17

Option exercise

3,355 shares

PRESSLER PAUL S

director · 2026-06-17

Award

3,245 shares

PRESSLER PAUL S

director · 2026-06-17

Option exercise

4,697 shares

Ramanan Shripriya Mahesh

director · 2026-06-17

Award

2,318 shares

Ramanan Shripriya Mahesh

director · 2026-06-17

Option exercise

3,355 shares

Rowe Zane

director · 2026-06-17

Award

2,318 shares

Rowe Zane

director · 2026-06-17

Option exercise

3,355 shares

SHARPLES BRIAN

director · 2026-06-17

Option exercise

892 shares

SHARPLES BRIAN

director · 2026-06-17

Award

2,318 shares

SHROFF MOHAK

director · 2026-06-17

Award

2,318 shares

SHROFF MOHAK

director · 2026-06-17

Option exercise

3,355 shares

TRAQUINA PERRY M

director · 2026-06-17

Award

2,318 shares

TRAQUINA PERRY M

director · 2026-06-17

Option exercise

3,355 shares

Boone Cornelius

SVP, Chief People Officer · 2026-06-15

Tax withholding

$113K

Boone Cornelius

SVP, Chief People Officer · 2026-06-15

Option exercise

1,714 shares

IANNONE JAMIE

President and CEO · 2026-06-15

Option exercise

11,667 shares

IANNONE JAMIE

President and CEO · 2026-06-15

Tax withholding

$433K

IANNONE JAMIE

President and CEO · 2026-06-15

Option exercise

9,265 shares

IANNONE JAMIE

President and CEO · 2026-06-15

Tax withholding

$502K

IANNONE JAMIE

President and CEO · 2026-06-15

Tax withholding

$533K

IANNONE JAMIE

President and CEO · 2026-06-15

Option exercise

8,648 shares

IANNONE JAMIE

President and CEO · 2026-06-15

Tax withholding

$665K

IANNONE JAMIE

President and CEO · 2026-06-15

Option exercise

7,402 shares

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Option exercise

373 shares

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Option exercise

556 shares

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Option exercise

919 shares

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Option exercise

752 shares

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Tax withholding

$5K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Tax withholding

$15K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Option exercise

188 shares

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Tax withholding

$5K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Tax withholding

$19K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Tax withholding

$25K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Option exercise

583 shares

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Tax withholding

$13K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Tax withholding

$9K

SPENCER REBECCA

VP, Chief Accounting Officer · 2026-06-15

Option exercise

206 shares

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-06-15

Tax withholding

$193K

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-06-15

Option exercise

3,611 shares

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-06-15

Tax withholding

$206K

Sweetnam Jordan Douglas Bradley

SVP, Chief Commercial Officer · 2026-06-15

Option exercise

3,290 shares

WELLINGTON SAMANTHA

SVP, Chief Legal Officer · 2026-06-15

Tax withholding

$88K

WELLINGTON SAMANTHA

SVP, Chief Legal Officer · 2026-06-15

Tax withholding

$109K

WELLINGTON SAMANTHA

SVP, Chief Legal Officer · 2026-06-15

Option exercise

1,880 shares

WELLINGTON SAMANTHA

SVP, Chief Legal Officer · 2026-06-15

Option exercise

1,508 shares

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Option exercise

3,167 shares

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Tax withholding

$124K

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Option exercise

2,500 shares

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Tax withholding

$142K

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Tax withholding

$144K

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Option exercise

2,444 shares

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Tax withholding

$181K

Rawashdeh Mazen

SVP, Chief Technology Officer · 2026-06-15

Option exercise

2,125 shares

About eBay Inc.

eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods. These transactions occur across a multitude of…

Specialty Retail

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works