ULTA
Ulta Beauty, Inc.Consumer Cyclical · $23.7B market cap
Verdict
Share price
$543.69
close of Oct 3, 2026
Fair value
$524.91
Sticker Price
Payback Price
$209.96
buy price
ULTA is Fairly Valued: at $543.69 it's within 4% of its fair value of $524.91. Its buy price (Payback Price) is $209.96, 61% below today's price. Business quality is strong: all 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 7% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
5 of 5 clear the 10% bar. What are the Big Five?
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None of the investors we track holds ULTA right now. In Q2 2026, 1 sold out. Who we track
Moves in Q2 2026
Sold out: Mairs & Power Funds
Insider activity
Since Jun 15, 2026: no open-market purchases, 1 sale worth $182K and 3 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Other filings
About Ulta Beauty, Inc.
Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The…
Specialty Retail
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works