ELF
e.l.f. Beauty, Inc.Consumer Defensive · $5.9B market cap
Verdict
Share price
$104.68
close of Oct 3, 2026
Fair value
$28.33
Sticker Price
Payback Price
$11.33
buy price
ELF is Overpriced: at $104.68 it trades 270% above its fair value of $28.33. Its buy price (Payback Price) is $11.33, 89% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.
How we valued it
Earnings Power. Our 10-year earnings projection came out at less than a fifth of the share price, too far from reality to publish. So we use a simpler measure: today's normal earnings at the price-to-earnings ratio it has typically traded at.
Business quality
4 of 5 clear the 10% bar. What are the Big Five?
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Since Jul 1, 2026: no open-market purchases, 6 sales worth $2.3M and 5 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Franks Joshua Allen
SVP, Operations · 2026-09-08
Sold
$22K
FIELDS MANDY J
See Remarks · 2026-09-08
Sold
$64K
FIELDS MANDY J
See Remarks · 2026-09-08
Sold
$301K
FIELDS MANDY J
See Remarks · 2026-09-08
Sold
$487K
FIELDS MANDY J
See Remarks · 2026-09-08
Sold
$827K
Show all 6 salesShow fewer
Franks Joshua Allen
SVP, Operations · 2026-09-01
Sold
$606K
Other filings
Franks Joshua Allen
SVP, Operations · 2026-09-04
G-Gift
3,300 shares
AMIN TARANG
Chief Executive Officer · 2026-09-01
J-Other
20,836 shares
AMIN TARANG
Chief Executive Officer · 2026-09-01
J-Other
20,326 shares
AMIN TARANG
Chief Executive Officer · 2026-09-01
G-Gift
20,836 shares
AMIN TARANG
Chief Executive Officer · 2026-07-01
Option exercise
$1.9M
About e.l.f. Beauty, Inc.
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare brand names. The company sells its products through national and international retailer and direct-to-consumer through its e-commerce channel. e.l.f. Beauty, Inc…
Household & Personal Products
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works